But HOW did they do it? ??

But HOW did they do it? ??

Happy Monday!

Entering the Japanese market can be tricky. Cultural differences and?language barrier are only few of the obstacles you may see along the way.

Throughout the history, well-designed?localisation?strategy?continues to prove?to be the key in successful market entry.

And when learning, why not learn from the best? Watch our?Case Study videos?where we outline how the biggest names in the industry managed to win the hearts of Japanese consumers.


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Everyone has iPhones? ??

Apple had a great impact on the Japanese society. From emojis, through?mobile gaming, and?contactless payments all in one device - this is what Japanese consumers love.

Watch the video >>


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Japanese people love Starbucks! ??

?Lucky coincidence, or a masterful marketing strategy? Why was Japan Starbucks' first overseas location? In this video, we answer all these questions!

Watch the video >>


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