How did the #Disruptur.co frameworks start giving advice to global CEOs on what good looks like.

With simplicity. Well yes, after exposure on #Ungoogleable by Jonny Stofko, but I digress.

Before the buyer intent scores become saturated, here is a softer way to introduce to your target market utilising the functionality.

Okay, but what does this mean?

We had reached a moment in time in Jan 2022 within Linkedin, where you could tap who last viewed your profile even if on hidden mode, click the company, and see who was more likely to have viewed. Then cross reference that in sales navigator, click companies buyer intent score, which also linked to the person who was most likely to have checked out your company, and profile and the score of likeliness of doing business.

I started explaining this, and people seemed very interested as to how I was able link them together.

We know more than ever we aren’t living in times of relationship selling, or chuck up a billboard and wait for the phone to ring.

So much has changed, with the right tech leaning enablement, sales can do magical things as an end to end service delivery, meeting the buyers where and how they want to be met.

The CEOs I speak to daily substantiate this as fact, we need to wind back what’s caused the high touch low value, and get back to low touch high value and making it real for the end user.

This does not mean set and forget, and slipping back into bad habits which has caused the friction in the first place.

We are at a moment in time where, we can utilise the right technology, with the right selling systems, and really impact change, flatter structures, reduce cost, churn, risk.

Kind of hard to ignore, but in order to facilitate we must remove what we believe to be true, and work backwards from the outcome first.

I mentioned the right tech leaning enablement for a full cycle ultimate customer experience but it’s equally as impactful to get this wrong, or simply not utilise tech and stay in the churn and be left behind.

If we wipe away the immediate benefits of end to end service delivery, providing you with a seamless customer experience that’s low touch high value and just look at what the outcomes would mean for you and your business.

This might well mean ;

More freedom

More holidays

Shorter work days

Scale up into the markets you want to play in.

At times we need to look past, the shiny syndrome of more sales, more revenue and less operating cost, and look at what will that do for you, and more importantly to those important to you.

Marketing executives around the world are now realising possibly for the first time in their career, they sit inside the sales team. Through, sales led growth activities, not through choice.

Let that resonate.

Sure, direct attribution can’t be measured on demand if you use existing tech, but you don’t need to. Outcome driven, not output measured.

Getting this right will mean.

More freedom

More holidays

Shorter work days

Scale up into the markets you want to play in.

Getting your content to tell stories adequately that speaks to your key target audiences, causes much more than likes, comments, views impressions.

True #ClosedCircuitSelling and #FutureofSales and #Business isn’t calculated on who does what part in silos that no longer make sense.

A large component of how business is achieved here and now for best outcomes comes from ownership of the times we are in.

Go further.

Without acceptance of what needs to change, and ownership no growth can occur.

For anyone who has been in full cycle sales for years will remember the days of ;

Every stakeholder picked up the phone

Every stakeholder welcomed having that chat

Every email address worked, and received replies.

Every meeting was two way informative but to the point, and was mutual discovery.

Every after meeting action was to the point and mutually agreed for next steps

Every proposal was customised, here is how we can solve these problems for you, here is what it will do for your business, here is who you will look good to, and here is what those results will change in your life, sound good.

I am yet to find a global CEO/CRO that disagrees that this is where the magic happens and where we need to get back to.

Ultimately, through my frameworks I’ve cracked that code on how to make that happen, which lead me to people who not only shared that vision, but were also delivering on it in different ways.

Is it not time we got back to doing business the right way?

I guess that comes down to what you truly want for you and your business?

#ClosedCircuitSelling ?is one motion to create and capture demand, and remove abrasion from client acquisition pre and post sale.

Utilising this framework, we build ecosystems for Done for you clients, removing the requirement for marketing, new business and key account management.

Demand + Outbound Actions = Revenue

#ManderovicMethods

#ClosedCircuitSelling