How Did Carmel Organics Bring Ancient Ayurvedic Wellness to the Global Stage with Amazon Global Selling?

Ayurveda, an ancient Indian system of natural health and wellness, has always stood the test of time. Yet, bringing this centuries-old tradition to modern consumers worldwide is no small feat. Carmel Organics Private Limited embraced the challenge, offering plant-based, preservative-free herbs, spices, and superfoods. But their journey from Indian markets to becoming a global brand was a tough one.

Carmel Organics was founded with a clear purpose: to provide natural health solutions rooted in Ayurveda. The brand’s commitment to global quality standards set it apart, but venturing beyond borders brought its own hurdles.

Regulatory Challenges on the Global Stage

Their product belongs to the health and personal care category, which is why the biggest challenge was understanding and getting regulatory product approvals in the global market. Like many health-based businesses, navigating the regulatory landscape proved to be one of the most complex parts of expanding internationally.

Amazon Global Selling is a happy partner to them with the Service Provider Network (SPN). Through SPN’s network of trusted third-party experts, Carmel Organics received essential guidance on compliance, accounting, cataloguing, and more.

Leveraging Amazon's Tools for Seamless Expansion

Carmel Organics also utilized other Amazon tools to smooth its journey to the global stage. By leveraging Fulfillment by Amazon (FBA), they ensured streamlined logistics, allowing them to fulfil orders quickly and efficiently. The recommendations tool further provided key data-backed insights, enabling the brand to explore new product opportunities based on consumer trends.

Protecting their growing brand was crucial. Through the Amazon Brand Registry, Carmel Organics successfully shielded itself from counterfeits, ensuring authenticity and trust in its products globally.

From Small Beginnings to Global Impact

What began as a small operation with just four or five products and a 14-member team has grown into a global brand with over 50 product types. Initially managing small air shipments, Carmel Organics now ships container loads of products through Amazon’s fulfillment network.

“100% of our orders are fulfilled by Amazon,” Anjana explains proudly. The seamless logistics and support have been instrumental in their growth journey. What once seemed a distant dream is now a flourishing reality—Carmel Organics is now an international success story, taking the essence of Ayurveda to customers worldwide.

Like Carmel Organics, you too can take your products #IndiaSeDuniyaTak seamlessly.