How to develop talent in your company with effective internal communication

Develop talent through effective internal communications is essential in an environment where skills extend beyond technical know-how. Today, companies look for individuals with qualities like proactivity and decision-making ability.

Internal communication is now essential for creating environments where talent can thrive and be retained. This article explores how it drives talent growth in organizations.

▎The importance of talent in modern organizations

The concept of talent has changed significantly today. Beyond academic credentials and hard skills, companies seek soft skills such as innovation, resilience, and adaptability.

Moreover, talent today values work environments that allow for self-expression, growth, and meaningful contributions. This is where internal communication plays a key role, creating an atmosphere that promotes collaboration and open dialogue.

▎Internal communication as a pillar for talent retention

According to an analysis by Harvard Business Publishing, young employees value working for companies that align with their values. For this reason,

86% of young people would be willing to accept lower compensation if the company shares their mission and purpose.

This underscores the importance of effective internal communication that translates into a culture of transparency and commitment.

▎Attracting and retaining talent: Key objectives of internal communication

At Oxean, we recognize that internal communication is an essential tool for achieving talent attraction and retention goals. The benefits of a well-structured internal communication strategy include:

• Encouraging engagement: Engaged employees are more productive and contribute to a positive work environment.
• Boosting productivity: By aligning teams with the company’s goals, efficiency is maximized.
• Supporting professional development: Providing growth opportunities fosters internal talent.
• Reinforcing organizational culture: Strengthens the employer brand, enhancing new talent attraction.
• Transparency and trust: Honest and open communication creates a healthier work environment.
• Improving work atmosphere: Reduces conflicts and strengthens team cohesion.

▎High Agency and proactivity: Keys to sustainable talent

High Agency is a concept that defines a person’s ability to act proactively and solve problems independently. It involves taking control of actions, being self-sufficient, and responsible for achieving goals. However, individual attitude is not enough—an environment that supports this approach is also essential.

Internal communication, aligned with the People department’s vision, is key to fostering this quality. At Oxean, as an internal communication agency, we promote proactivity as a driving force within organizations. It keeps talent motivated and drives teams toward excellence.

▎Internal communication strategies to foster talent

A well-designed internal communication strategy can motivate employees to take on more active roles in the organization. Some effective practices include:

? Encouraging continuous feedback

Implement regular surveys and anonymous communication channels where employees can express their ideas and concerns.

? Creating spaces for public recognition

Las Internal platforms, such as newsletters or corporate social networks, can be used to highlight employees’ achievements.

? Training and development

Offer ongoing training opportunities through internal programs. This ensures talent is not only retained but also grows within the organization.

? Organizational transparency

Keeping employees informed about strategic changes, achievements, and challenges strengthens their connection and commitment to the company.

▎Challenges in implementing new internal communication strategies

Implementing internal communication can encounter challenges, such as resistance to change or inadequate technological resources. However, additional obstacles may arise if proper planning and a gradual strategy are not in place.

Some of the most common obstacles include:

▎Building a comprehensive internal communication strategy

To tackle all these challenges, an integrated internal communication plan is necessary. This is why collaboration between People and Internal Communication departments makes a difference. It’s one thing for a company to merely retain employees, but another to truly cultivate talent.

As supported by a Deloitte report, companies that promote a culture of belonging and effective communication can reduce staff turnover risk by up to 50%.

At Oxean, we are experts in designing internal communication solutions aligned with your company’s strategic vision. This way, we help enhance engagement and retain talent.