How to Develop a Successful Android App for your Unicorn Idea?
Tarun Nagar
CEO at Dev Technosys | Mobile App Development | Website Development | Software Deveopment | Blockchain Development
Developing a fantastic mobile app for a startup is a huge achievement. For the fresh entrepreneurs, it becomes a herculean task, but with the right set of guidance and the appropriate strategy, it is achievable in a successful manner. Mobile devices are now the basic communication medium for any type of business. Even the MSMEs are also working with the help of mobile apps. Therefore, it becomes necessary to develop a mobile app for your unicorn idea. Often mobile app Development Company prefers to launch their esteemed product, but for the no technical managers, it becomes a thorny path to build a splendid app.
Talking about the startups, the privately held companies spend 11 percent of the budget on marketing. According to the data, marketing efforts help to gain the highest revenue growth of 38.4 percent in comparison to others.
Marketing is not just meant to create the advertisement and circulate it around. The marketing effort comprises website marketing, product reputation building, app marketing, and other complementary efforts. Marketers need to know where you need to sell your product. Who needs your products and how to reach the target customers? For making the successful app for your startup idea, there are few guidelines other than to hire app developers that you need to follow. Here in this article, we would detail a few tips for management and the general app development guidance for the startups.
Tips for management
Know the market:
Knowing the market beforehand is essential for any business. Without the proper assessment of your market, it is in vain to indulge with any effort of the android app Development Company. The detailed marketing research not only ensures the acuteness of your marketing strategy but also increases the worth of your time and cost investment. This helps to avoid the mistake at the beginning. The marketing comprises three components:
Customers
Suppliers
Competitors
The comprehensive learning of the marketing components let your app to reach the high return value. You gain the knowledge of demanding market, target audience and the probability for the success of your marketing efforts.
Recognizing the audience is key
Assessing the total demand of the market is good but not enough. For an effective marketing strategy. You must understand the difference between the total demand of the buying audience. Your customer is the one who tends to but what you sell.
The marketing strategy must be created keeping the customer budget in mind, their expenditure tendency, capacity, and choices. For custom iOS app development, the cost poses fierce competition. A marketer must understand the pain of the customer and recognize the market pattern according to which they behave. Putting the marketing efforts over the sample size is enough to know the tendency and the start-ups must behave analytically.
Marketing strategy
Currently, there are around 3 million mobile apps in Google play. The huge number intimidates the developer and the stakeholders about the success of the application. Pick any of the tasks and there is an app ready for the same. The customer chooses the one with some unique selling points. For your unicorn idea, you must find the real competitors and create a strategic plan to reach potential customers.
The marketing strategy must comply with the customer needs and exactly offer what they need. Your business plan needs to be flexible enough to accommodate the change in market trends and consumer perceptions. At the same time, you must focus on building a long-term relationship with the customers and invite them to give more business.
Make the appropriate business model with android app Development Company:
Making the appropriate business model is necessary. This state how you are going to earn money, a business model may vary from your competitors, but you need to adhere to the strategic plan out. An app is marketed and can be utilized with in-app advertising, Freemium with additional features, in-app purchases, promotion of subscriptions and sponsorship plans. After the analysis, you must opt to develop a scalable app.
Read the blog- What is a Technology Stack and How to Choose Right One for Your Project
Scalable app development:
The scalability of the application makes it perfect for the changes in market trends, become bigger and shorter for the unicorn business requirement. The startups begin with a new budget and therefore they need to operate locally, but the business owners must focus on building the scalable products.
The custom android app development allows the successful complex application to be built scalable. The most popular apps of the marker had never been the same always. They have evolved according to market trends and customer needs. The feedbacks are the major source to assess the changes in the market. Your product app may be complex or simple depending on your business requirements. Always, it is necessary to evolve your product gradually.
Offer Minimum Viable Product:
For startups when you hire app developer it is a wrong step to flourish the app with the plethora of features. Your app may get positive reviews and can get income, but the success is always in suspicion. Continue development strategy evolves your app over time. Offering the MVP product lets you app recognize the customer behavior and you get to understand the market response, take valuable feedbacks and monetizing the app. Try your product app, if the customer appreciates your idea and later you can add complementary features. The faster the MVP apps are built lesser the less cost you need to spend.
Technical guidelines for developers:
Here are a few guidelines, which ensure the optimum quality of an app. The app must stand upon the criteria.
Attractive UI: User interface brings the interactive design and the communicative visuals. The elements, which help in building the attractive UI, are input controls, containers, informational components, and navigational components.
User Engagement: Users download many apps and delete them after use. The objective of marketing is not to increase the number of downloads, but to create a usable app, which user likes to keep in their smartphone. Startups need to offer real-time and personalized apps.
Usable and fast: An app must satiate the user requirements and compatible with the ever-changing need of users. Therefore, the relevant timely updates are necessary in the long run. Alongside an app must load faster and occupy a smaller memory size.
Other guidelines: The app must be compatible with the latest version of OS and provide the customization opportunity for the app. For custom iOS app development, it is necessary. Also, the user likes to spend time over social media. Integrating the social media plug-in can help your app to become famous over time and your unicorn idea can flourish with the successful android app.
Verdict
A unicorn idea is always the fresh entrant in the market; therefore, the competition is always fierce. The businesses must understand market trends and behave accordingly. Every step taken includes the cost and time, and the above killer tips are recommended for the perfect android app. If you take the help of a mobile app Development Company and keep these points in mind, you can create an amazing business app. The users' preferences are changing with time, it is better to stay upbeat to stay longer in the market.