How to Develop an SEO Content Strategy
Aaron Cowan
Website Design & SEO - helping your company grow online and increase sales ? Owner - Full Circle Design - Over 8 years of experience in Digital Design and Marketing
A well-structured SEO content strategy could be the making or breaking of our website performance and having the right strategy is the key to developing a high-performing website that actually shows up for customers. In this post, we will break down everything you need to know to develop your SEO content strategy to drive both traffic and conversions.
SEO Content Types Ranked by Focus and Difficulty
To help you prioritise your content creation efforts, we have ranked 23 types of SEO content types based on their focus, either traffic or conversion and the difficulty of publishing them. Understanding the different types of SEO content types will help you to plan your content, see what content types suit you're business best and rank your content types accordingly.
SEO Chart to Guide Your Content Planning Process
Prioritising SEO Content Types
As you can see from this chart above, there are a lot of varied content types to work with. It is important to know which may work best for your business or your marketing goals and even if a content type is difficult, investing time to create it may work well for your company.
Below is a breakdown of all the SEO content types above and how you can implement them successfully. We will start with the easy-to-implement content types and work our way through to the difficult content types.
Easy to Publish Content (quick wins)
Easy-to-publish SEO content is where you should start. You can use this to build a foundation for your content and increase your search appearance and keyword rankings.
Traffic Focused
Lists: Simple and engaging, lists are great for driving quick traffic.
FAQs: Answering common questions helps attract visitors looking for specific information.
Steps: Step-by-step guides are easy to create and useful for users.
Checklists: Practical and shareable, checklists can attract and retain visitors.
Definitions: Clear and concise definitions help boost search engine rankings.
Tips/Best Practices: Sharing your expertise can position your brand as a thought leader.
Conversion Focused
Best-Of Posts: Highlighting top products or services can drive conversions.
Templates: Offering downloadable templates can attract leads and conversions.
Moderate Difficulty Content
As your website starts to gain traction and increase your impressions and rankings, you can begin to include moderate difficulty SEO content to help grow your traffic and increase conversion rates.
Traffic Focused
Interviews: Featuring industry experts can enhance credibility and drive traffic.
Infographics: Visual content is highly shareable and can attract backlinks.
Press Releases: Announcing news or updates can drive traffic and improve SEO.
Trending Content: Staying current with industry trends can drive immediate traffic.
Beginner's Guides: Comprehensive guides help attract a broad audience.
Conversion Focused
How-To Guides: Detailed guides that solve problems can drive conversions.
Landing Pages: Optimized landing pages are crucial for capturing leads.
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Product Pages: Well-designed product pages can significantly boost conversions.
Comparisons: Comparing products or services helps potential customers make decisions.
Alternatives: Offering alternatives to popular products can attract search traffic and conversions.
Reviews: Honest reviews build trust and drive conversions.
Difficult or Long-Term SEO Content
Finally, onto the Difficult-to-publish or most time-consuming content types. These are long-term solutions that help you establish your authority in your industry and are great for building your trust with your customers.
Traffic Focused
Pillar Pages: Comprehensive, long-form content that covers a topic in-depth can drive significant traffic and establish authority.
Ultimate Guides: Detailed and authoritative guides can attract backlinks and high traffic.
Conversion Focused
Case Studies: Showcasing real-world success stories can drive conversions by building trust.
Free Tools: Offering valuable tools can attract and convert visitors.
SEO Strategy Implementation
To effectively implement this SEO content strategy, follow these steps to balance your efforts across different content types, ensuring both immediate and long-term benefits.
Short-Term SEO Goals
Start with easy-to-publish content to quickly build traffic and lay the foundation for conversions. Focus on creating lists, FAQs, checklists, tips/best practices, best-of posts, and templates. These content types are relatively simple to produce and can attract a broad audience, helping to establish your presence and authority early on.
Medium-Term SEO Goals
As you gain traction, shift to moderately difficult content to enhance both traffic and conversions. Develop interviews, infographics, press releases, beginner's guides, how-to guides, landing pages, and product pages. These content types require more effort but provide greater value by engaging your audience more deeply and addressing their specific needs and questions.
Long-Term SEO Goals
Invest in difficult-to-publish content for significant long-term benefits. Focus on creating pillar pages, ultimate guides, case studies, and free tools. These comprehensive and authoritative content pieces will help establish your authority and defensibility in your niche, attracting sustained traffic and building lasting relationships with your audience.
Developing Your Custom SEO Strategy
A well-rounded content strategy is essential for driving both traffic and conversions. By prioritising your content creation efforts based on the focus and difficulty of each content type, you can systematically build a robust content plan that supports your business goals.
At Full Circle Design, we specialise in website design in Ireland and offer comprehensive local SEO services in Ireland. As a leading SEO company and digital design agency, we can help you create and implement a successful content strategy.
Contact us today to learn more about our monthly local SEO packages and how we can support your SEO and conversion optimization efforts.
Absolutely, crafting a tailored strategy can significantly enhance your business website’s performance. Here are some key steps: - Identify relevant keywords that your target audience is searching for. -Develop valuable and informative content that addresses your audience’s needs and pain points. - Ensure your content includes strategic keyword placement, meta tags, and internal linking. - Align your content with what users are looking for to improve engagement and satisfaction. By following these steps, you can develop an effective custom SEO content strategy that drives both traffic and conversions. Keep refining your approach to achieve sustained success!