How to Develop a Profitable Plan to Generate Sales During the Holiday Season.
Over the years, both owning and operating my own business as well as coaching other business owners to build profitable ventures, I’ve noticed something surprising: the holiday season is one of the most underutilized opportunities for service businesses.
Think about it—how often do you see promotions for services like window cleaning, maid services, or appliance repair around the holidays? Not nearly as often as you’d expect. When I ran an appliance repair business, I made it a point to put ourselves out there during this time of year. Why? Because I didn’t want to get those frantic holiday calls about broken stoves or refrigerators that had stopped working. By staying proactive, we helped our clients prevent last-minute disasters and made sure their holidays ran smoothly.
It wasn’t just about making sales. It was about serving our community—making sure families could gather and celebrate without unnecessary stress. If you’re in the service business, you likely know someone (or maybe it’s you) who could benefit from a boost in sales during this season.
Remember the Dream
When you first started your business, you had a dream—a dream of serving others, building something meaningful, and making a difference. December is the perfect time to reconnect with that vision, to serve your community while boosting your end-of-year profits.
And while it’s true that profits aren’t everything, they’re a key indicator of success. After all, just like in any game, you need a way to track results. So today, let’s talk about how to increase your sales this holiday season in a way that sets you up for long-term growth and allows you serve your community with more intentionality!
Why I Love Business During the Holidays
I genuinely enjoy running a business during the holidays. Why? Because this season gives us a unique opportunity to meet people where they are—stressed, overwhelmed, and in need of compassion. It’s a chance to bless others while creating a strong finish to the year.
In fact, December was often our highest sales month. While many people assume it’s harder to make sales during the holidays, that simply wasn’t true for us. The secret lies in creating a strategic plan that focuses on serving your clients’ needs.
How to Create a Plan That Generates Sales Now and Into the New Year
Here are a few strategies that can help you not only boost sales this year but also build momentum for a profitable start to the new year.
1. Identify the Problem Keeping Your Clients Up at Night
If you’ve been in the service industry for a while, you’ve likely noticed how stressful the holidays can be for your clients. Families are hosting gatherings, seeing people they haven’t seen in months (or years), and trying to make everything perfect.
This added pressure can take a toll. But here’s the good news: you have the power to reduce that stress. Whether it’s cleaning services, appliance repairs, or even organizing help, think about how your services can create peace of mind for your clients during this hectic season.
2. Create Problem-Solving Packages
Develop packages that solve immediate problems while offering long-term solutions. For example:
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When you offer solutions for both now and later, you show your clients you’re invested in their well-being beyond the quick fix.
3. Offer Unique, Exclusive Options
Your business is as unique as you are, so let that shine. Create packages or services that clients won’t find anywhere else. Whether it’s a special bundle, a personalized touch, or an added value they didn’t expect, being authentic will help you stand out.
4. Provide “Giftable” Specials
The holidays are all about gift-giving, so why not turn your services into unique gifts? Offer specials when clients purchase for family members or friends. For instance, a “Holiday Home Refresh” package could include window cleaning, deep cleaning, or minor repairs that make a perfect present. It’s a win-win: your clients solve an immediate need while also checking off their holiday shopping list.
5. Give Back Through Your Sales
If your business is built on service and care, show your heart this season. Partner with your clients to give back to the community. For example, donate a portion of sales to a local charity or provide free services to families in need. When your business stands out as one that truly cares, it creates lasting trust and loyalty.
Make the Holidays Special—For You and Your Clients
By focusing on your clients’ needs and finding creative ways to serve them, you can make the holidays a little brighter for everyone. Not only will you generate the profits you need to close the year strong, but you’ll also set the stage for a successful and impactful new year.
Are you ready to create a plan that helps your clients, your community, and your business thrive? Let’s make this holiday season one to remember—for all the right reasons!
Nancy Adkins is an author, speaker, and third-generation entrepreneur with over 30 years of experience building successful businesses across multiple industries. Passionate about helping business owners create freedom, purpose, and authentic success, Nancy combines strategy coaching, workshops, and speaking to empower clients to design businesses that align with their vision and values.
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