How to develop an Omnichannel strategy?!?

Have you heard people talking about the Omnichannel Strategy but you do not fully understand what it is about?? 

Do you want to know why it is important to develop your digital marketing strategy?? 

Read this article and find out everything you need to know to grow your customers and make your business succeed ??

What is an omnichannel strategy???

An Omnichannel Strategy  orbits around customers, communicating  consistently through different channels and with a seamless journey giving them a unique experience  with your brand.

It leads to  the integration of all customers' touch points , both online and offline: email, phone, social networks, web chat and stores are all  a part of an effective omnichannel strategy. 

Digital transformation has multiplied  the possibilities of customers' touch points as well as it has also  changed the habits and demands of users who are increasingly looking for quick and effective answers through different channels. A customer may begin an online purchase, through an email click and then complete it  at the store where they can try out the outfit.

This is how omnichannel strategies arose as the ideal way to give answers to these needs, by integrating numerous channels and offering customized answers from all of them and by improving the way of reaching customers. The priority is to keep customers  in the center!! Creating a fluent, uniform ecosystem without friction; this  is the main objective to pursue with an omnichannel strategy

First step,  Make sure that all  the information provided from different  touch  points is consistent and uniformed, not just for the  users, but all throughout  the company. This is why working on the internal culture is the secret of an omnichannel strategy if  we want to make the strategy orbit around the customer 

Why should brands  implement an omnichannel marketing strategy?

They  have become so important ultimately  and will undoubtedly become  a trend in digital marketing.

Why?? Simple. It offers a unique and positive experience to users, 

What would brands get?

Loyalty and market share growth 

How?

• Growing DataBase crossing info from all possible sources  
• Getting to know better your users and hence, brand offers  
• Identifying  users′  preferences through their behaviors and interactions at different  touch points, brands can predict trends for next purchases or abandonment 
• Personalizing your messages based on those interests depending on each channel 
• Automate communications as best they serve the purpose of all customers′ journey

Knowing thoroughly  your customers, Customizing  the message and Automating your brand messages, that is the real Omnichannel Customer-Centered Personalization 

On top of that,  an omnichannel strategy will  save  you time and resources, as it will  enhance your KPIs leaving awesome results you can work with.   

Things to keep in mind when structuring  an Omnichannel Strategy?

Multiple channels one strategy 

Remember all those multiple touch-points you have to gather data 

Each touch-point provides tons of info about your customers behavior and interests.

Once you have gathered all available data, cross and unify it; then, analyze it and determine the traits  of each customer,  building  clusters  and  profiles. 

know your customers to communicate better  

When the analysis is scanned, translate all this data into effective communications, by personalizing a direct message to each and every of your customers as if your brand were talking directly to them.  

Quit typing begin automating  

Automation is the future in your hands today;  it is  the only viable way to provide your customers  with a complete omnichannel journey alongside  with your brand. 

To send millions of personalized messages instantly and periodically, automation becomes your vehicle 

People  get pickier when it comes to personal info 

People think twice as much before even on a message and much more if that message asks for their personal info. Hence , it means the world for companies  to be as transparent as they can be  when it comes to  customer′s info and journeys they build with it. 

Omnichannel strategies are here to transform communications, here are some numbers to prove it . According to 2019 omnichannel marketing stats developed by Clickz, the frequency of sales achieved as a result of omnichannel strategies, exceeds the sales of unique channel strategies by 250%. as customer retention goes up to 90%. 

You can be way creative with your omnichannel strategy!

Salvador Dalí said “have no fear of perfection, you will never reach it”. What if we said to you not to fear it, but give it a try.?? 

Users receive a lot of  messages every week through different channels; regardless of the  massive reach of an omnichannel strategy, emBlue provides you with the possibility to customize and personalize every single communication depending on each one of your customers' journeys with the brand. 

Be blunt and dare to think out of the box when it comes to your omnichannel strategy; there is a whole world of digital possibilities to elevate your communications, amaze your customers and get awesome results using emBlue, walking the walk on a  shoulder-to-shoulder basis with our strategic team.  

The massive flood of messages throughout the day makes all of them melted into each other losing sight of the mission and growing the public immune to such amounts of mostly spam, nobody cares to read;  Nevertheless, emBlue makes your communications stand out and become relevant to each of your customers.  

Will you use just email to send offers to your customers? Great, go beyond; integrate your offer with social media custom Ads and other channels like Text Messages or Chat Bots .  How about push notifications? Excellent! Include pictures or animations. What else could you do? Automate a birthday reminder with a personalized offer based on each customer interest 

Give it a try and see how easy it is to start omnichanneling and  see how these small changes make the difference!!

Customer always come first. Always!! 

Remember your customers are your most important asset. And the best ways to make them feel important is by paying them the attention they deserve : no one wants to be just one of the bunch when receiving a message. That's why receiving customized and relevant messages is fundamental and to doing that, the only possible way is to take advantage of all data you have on each consumer. 

The power of “the personal touch” is very important in the digital era, and thanks to omnichannel strategies it is now possible to generate new conversations and recover customers who seem to be lost. Whether by emails, text messages or by phone, there will always be a way to connect with users regarding  their needs. Being  ready to assist your customers in the best possible way is the most important thing this time around.

Omnichannel strategy is both the present and the future!! Taking advantage of it is your best strategy to increase your sales, to know and build a deep relationship with your customers  and make your business grow stronger than ever.