How to Develop the New Zealand Market | Find more Global Buyers | Import Export Data
Shawn Pang
CMO at Tendata - Global Import Export Trade Data Provider Since 2005??200+ Countries | 50000+ Clients | 1.3 Billion International Trade Data??Expert in Market Analysis, Customer Development, Competitor Monitoring and CRM
Expanding into new international markets can offer substantial growth opportunities for businesses. New Zealand, with its robust economy, stable political environment, and strategic location in the Asia-Pacific region, presents an attractive option. However, entering and developing the New Zealand market requires careful planning and strategic execution. Here’s a guide to help businesses navigate this process effectively.
I. Overview of New Zealand's Trade Landscape
Key Export Sectors
Dairy Products: New Zealand is one of the world's largest exporters of dairy products, with major exports including milk powder, butter, and cheese. The dairy industry is a cornerstone of the economy, driven by companies like Fonterra.
Meat: The country is also a leading exporter of beef and lamb, known for its high-quality and grass-fed livestock.
Horticulture: New Zealand exports a variety of fruits, such as kiwifruit and apples, which are highly sought after in international markets.
2. Seafood:
Fish and Shellfish: New Zealand's seafood industry is renowned for its sustainably managed fisheries, exporting products like hoki, mussels, and salmon.
3. Wine:
Premium Wines: The country is famous for its Sauvignon Blanc, Pinot Noir, and other varieties, with wine exports growing rapidly and gaining international acclaim.
4. Forestry:
Timber and Wood Products: New Zealand’s forestry sector exports significant volumes of timber, logs, and wood products, contributing substantially to its trade portfolio.
Get a free online demo now: Find more global buyers
Key Export Sectors
In terms of imported products, electromechanical products, transport equipment, and minerals are New Zealand's major imports, and China's labor-intensive products have a greater advantage, such as shoes, boots, umbrellas and bags, textiles, furniture, toys and other light industrial products, which have a share of more than 55 percent of New Zealand's import market.
Get a free online demo now: Find more global buyers
Major Trade Partners
New Zealand maintains strong trade relationships with several key partners:
China: As New Zealand's largest trading partner, China imports significant quantities of dairy, meat, and timber products.
Australia: Close geographical and economic ties make Australia a vital partner, particularly for manufactured goods and services.
European Union: The EU is a significant market for New Zealand's agricultural products, including wine and meat.
United States: The U.S. is a key market for New Zealand's beef, wine, and high-tech products.
Japan and South Korea: Both countries import a range of New Zealand products, including agricultural goods and seafood.
Get a free online demo now: Find more global buyers
领英推荐
II. How to export to New Zealand?
For reference, the following websites are available for export to New Zealand：
New Zealand import export data: global trade data
Find more buyers/suppliers: Importers / exporters / suppliers
wholesale net: https://www.wholesalenet.com.au/
trade boss: https://www.tradeboss.com/
Yellowpages: https://www.yellowpages.co.nz/
Get a free online demo now: Find more global buyers
III. Characteristics of New Zealand customers
1, New Zealand does not a lot of people, but the demand is like that of Singapore, although it is not very big, the purchasing power should not be underestimated.
2, New Zealanders have a very good reputation in general, people are very polite, of good quality, very honest, and do things perfectly. They themselves are so, naturally, they also attach great importance to the credit of their suppliers. So, when dealing with New Zealand customers, remember not to promise anything without certainty, once lose credibility, it is likely to lose the customer.
3, New Zealand customers do not have a large number of orders, but customer loyalty is relatively high, and will not easily change suppliers. Their quality requirements for products are relatively high, you can start from the quality of products, and firmly grasp them.
4, New Zealand customers do not procrastinate, and payment is very timely. Sometimes the goods are still put in the factory, the money has been called over. It is a friendly country to do business. Therefore, if you meet New Zealand customers, and relax to follow up, it is very likely to make a single.
5, when you receive New Zealand customers, don't forget to serve wine, because they generally love to drink. Beer must have low alcohol content, because the alcohol content of beer in Oceania is generally more than 3.5 points, while our domestic is 12%, otherwise, the customer is very easy to get drunk.
New Zealand import and export data from Tendata iTrader contains important customs data useful for your import and export trade. These import data and export data include: product trading trends, HS codes, customs data, potential importers' or exporters' information, port, competitor companies, etc. In order to ensure the authenticity and integrity of the data, Tendata collects global import and export data from global customs departments, ports, shipping, logistics companies and other business sectors. Tendata has global import and export data from 2005 to the present to help you compare and analyze the latest market trade trends. There are many more detail records such as daily commodity transaction prices, if you want to know more, please contact us and Get a Free Demo.
Get a free online demo now: Find more global buyers