How To Develop A Content Strategy : The Content Tree
Leor Franks
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Leor Franks
CMO | Chief Business Development & Marketing Officer: Kingsley Napley | Non-Exec Board: QMUL B-School | Chair: MPF Marketing; PMF Conference; PRCA Legal | Law, Accounting, Consulting
One model to address the content marketing challenge in professional services is the ‘Content Tree’ concept. A five-step approach, it has phases to get buy-in, create and deploy content. It begins with the ‘seeds’ of an idea, lays down ‘roots’, develops into ‘shoots’, grows into a solid ‘trunk’ and ends most importantly in multiple ‘branches’.
More in my article published by Expert Circle here: https://www.expertcircle.uk/the-content-tree/
GTM Expert! Founder/CEO Full Throttle Falato Leads - 25 years of Enterprise Sales Experience - Lead Generation Automation, US Air Force Veteran, Brazilian Jiu Jitsu Black Belt, Muay Thai, Saxophonist, Scuba Diver
3 周Leor, thanks for sharing! Any good events coming up for you or your team? I am hosting a live monthly roundtable every first Wednesday at 11am EST to trade tips and tricks on how to build effective revenue strategies. I would love to have you be one of my special guests! We will review topics such as: -LinkedIn Automation: Using Groups and Events as anchors -Email Automation: How to safely send thousands of emails and what the new Google and Yahoo mail limitations mean -How to use thought leadership and MasterMind events to drive top-of-funnel -Content Creation: What drives meetings to be booked, how to use ChatGPT and Gemini effectively Please join us by using this link to register: https://www.eventbrite.com/e/monthly-roundtablemastermind-revenue-generation-tips-and-tactics-tickets-1236618492199