How to Develop a Content Strategy: A Start-to-Finish Guide

I think the following raises some excellent points about Content Strategy. I’ve included a few of the highlights for you to get the gist of the article:

What Is Content Strategy?

Content strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable ... you name it. It is the piece of your marketing plan that continuously demonstrates who you are and the expertise you bring to your industry.

Whom You're Creating Content For

Who's the target audience for this content? For how many audiences are you creating content? Just as your business might have more than one type of customer, your content strategy can cater to more than one type of reader or viewer. Using a variety of content types and channels will help you deliver different content to each type of audience you have in mind and engage everyone your company does business with.

The Problem it's Going to Solve for that Audience

Ideally, your product or service solves a problem you know your audience has. By the same token, your content coaches and educates your audience through this problem as they begin to identify and address it. A sound content strategy supports people on both sides of your product: those who are still figuring out what their main challenges are, and those who are already using your product to overcome these challenges. Your content reinforces the solution(s) you're offering and makes your customers more qualified users of your product.

What do you think? Maybe you’d like to read on? Check out the full version here give me a call to discuss how this might impact your own business: 0439 315 777. Alternatively, email me at [email protected].

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