How to determine your first Facebook ad campaign
Charlie Lawrance
Founder & CEO of Gray Talent - Talent Management For Niche Creators
Know that you should be advertising your business on Facebook?
But not sure where to start?
Or have seen the campaigns you’ve tried fail to deliver the results you want?
Well, you’re in the right place.
In this article, you’ll discover how to determine your first Facebook ad campaign based on the marketing assets you currently have in your business.
Facebook advertising is more complicated than ever
We all have to start at the beginning, so the idea of running full ad campaigns on Facebook, as opposed to just boosting posts, can be an incredibly daunting concept, especially when faced with the plethora of different options.
BAD NEWS: Facebook is no longer the new, simple platform it once was back in 2012; there are now 14 different campaign objectives to choose from... and that’s just at the start of the campaign creation process.
GOOD NEWS: If you keep reading, you’ll be guided through a step-by-step process on how to determine your first Facebook ad campaign.
There are multiple audience types that need to be considered when we get to the Ad Set level: cold, warm and hot, including interests, lookalikes, video engagement, page engagement and website custom audiences to name just a few. Additionally, you’re then faced with 15 different placements to choose from, some of which will deliver better results than others and, consequently, will have a significant impact on the performance of your campaign.
Finally, when we get to the Ad Level of the Facebook ad campaign, Facebook throws even more decisions your way, such as what ad format to use, what headline, what call to action etc.
The overall number of decisions you have to make when creating Facebook ads can be immensely overwhelming at first glance. If just one component is not fully optimal or even incorrect, the impact on your campaign performance can be both drastic and negative. Even more so, setting up campaigns is just the start! The real work begins when your campaign goes live and you have to actively manage it to reduce the impact of ad fatigue.
Click the link below to read more!