How To Determine Your Content Pillars in 2022

How To Determine Your Content Pillars in 2022

If you've looked into crafting a?social media strategy?for your business, you've probably heard the term "content pillars." They're something that you?should?be using each month. But, what are they and what's the best way to use them?

What are they? Content pillars are the foundation of your business that you reflect on social media. ?

How do I use them? Your first step is to write down 9-10 content pillars. You'll come back to these each month when planning out your content. We're not trying to reinvent the wheel here!

Possible content pillars:

  • You, as a business owner (fun facts, your background)
  • Your Team
  • Your Services/Products
  • Proof of Work (client results, stats, screenshots)
  • Client Testimonials
  • Industry News
  • Quotes from Leadership
  • User-Generated Content

Pro tip: When someone comes to your Instagram page, they will not scroll past the first 3-4 rows, which is the first 9-12 posts. Keep this in mind when varying your pillars!

Check out the video below for a more detailed explanation of how to incorporate your content pillars into your monthly content!?

Xx,

Allie

To my skimming-to-the-end friends, let’s make this year your best year in business yet!?If you are a 6 or 7 figure business owner looking for done-for-you social media or public relations, apply to work with me?here!

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