How to Determine Objectives for Your Content Marketing
Lindsay Eke
Content Strategist & Writer ?? Ghostwriter ?? Empowering Entrepreneurs Like You with Engaging Copy and Result-Driven Content Marketing
Without the need for a crystal ball, one of the challenges most business owners and entrepreneurs face is knowing where to start when creating objectives for their content marketing.
A point most people have been entangled in.
For starters, the first step in creating your marketing objectives is to understand your overall marketing goals.
From that point, you can break down those goals into more specific and measurable objectives for your content. Once you have a good understanding of your goals, you can begin developing a plan to achieve them.
Some common objectives for content marketing include:
Whatever your goals may be, it is important to make sure they are smart. Yes, SMART does it!
They have to be
i. Specific
ii. Measurable
iii. Attainable
iv. Relevant, and
v. Time-bound
Having Clarity with Your Content Marketing
One way of solving any problem is to first have clarity of what needs solving. Having clarity on what you want to achieve with your content marketing is essential for developing an effective strategy.
Q. What are your business goals?
Q. Who is your target audience?
Q. What kind of content will they engage with?
Answering these questions will help you develop a content marketing strategy aligned with your business goals and resonates with your target audience.
It will also ensure that your content is more likely to be seen and shared, driving traffic and leads to your business and website.
Content marketing has evolved to become a basic business requirement. When your content objective is defined, it will help you to create content that is truly effective in achieving your desired results.
?? Recovering Engineer ? Building Automatic Sales Funnels for Small Business Owners ?? Featured ????
2 年Well deserved! hank you for sharing! ???? Lindsay Eke
Manager Business Development Representatives at LegalOn
2 年As you learn more about your audience and what works best for them, you can make adjustments to your strategy accordingly. However, without a clear vision from the outset, it will be difficult to produce the kind of targeted, effective content that will help you achieve your desired results.
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2 年Very interesting to read, Lindsay Eke! Keep sharing.
Founder of Elite Productivity | Proven systems for consultants & agency owners to buy back time and achieve more
2 年Interesting read Lindsay
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
2 年Without clarity on the objectives, no content will have focus. Without focus it's just like throwing mud on the walls, hoping it will stick. Goes back to the strategy side of content. It's key to have brand, business and marketing objectives lined up and aligned so that content can perform. Lindsay Eke