How to Determine Objectives for Your Content Marketing
Joy Abdullah
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
Without the need for a crystal ball, one of the challenges most business owners and entrepreneurs face is knowing where to start when creating objectives for their content marketing.
A point most people have been entangled in.
For starters, the first step in creating your marketing objectives is to understand your overall marketing goals.
From that point, you can break down those goals into more specific and measurable objectives for your content. Once you have a good understanding of your goals, you can begin developing a plan to achieve them.
Some common objectives for content marketing include:
Whatever your goals may be, it is important to make sure they are smart. Yes, SMART does it!
They have to be
i. Specific
ii. Measurable
iii. Attainable
iv. Relevant, and
v. Time-bound
Having Clarity with Your Content Marketing
One way of solving any problem is to first have clarity of what needs solving. Having clarity on what you want to achieve with your content marketing is essential for developing an effective strategy.
Q. What are your business goals?
Q. Who is your target audience?
Q. What kind of content will they engage with?
Answering these questions will help you develop a content marketing strategy aligned with your business goals and resonates with your target audience.
It will also ensure that your content is more likely to be seen and shared, driving traffic and leads to your business and website.
Content marketing has evolved to become a basic business requirement. When your content objective is defined, it will help you to create content that is truly effective in achieving your desired results.
Finance Director | Logistics | Pharmaceutical Distribution | Medical Equipments Trading | Healthcare Hospitals | Executive Leadership
2 年ushba sohail
Founder, Consulting Growth Hour | I Help Consultants Add $100k-$500k in New Revenue in 12 Months or Less Without Burning Out | Former Management Consultant
2 年Get those big questions right and everything else down the line becomes way easier. Most people find fault with the tactics (where to post, how long should the post be, what types of content work, etc) and give up easily when their content doesn't work. Most of the time I find that the reason content doesn't work for creators is that they haven't defined who they're creating content for and why those people would care.
Venture Capitalist
2 年Valuable insights again Joy Abdullah , thank you for sharing.
Content Strategist & Writer ?? Ghostwriter ?? Empowering Entrepreneurs Like You with Engaging Copy and Result-Driven Content Marketing
2 年So spot on there, Joy Abdullah. It's near-impossible to aim at succeeding at something without having a idea how to get it started. It's the same too with content marketing.