How to design packaging for a new product

Designing packaging for a new product is a challenging process.?

In general, packaging needs to be functional and keep your product safe, but it also needs to look good.

It would also help if it wouldn't cost too much to put this packaging solution into circulation.

Whether it's the packaging of paper bags, brochures or jewelry, these roles cannot be compromised.?

The guidelines in this article will help you choose paper and design packaging for your new product, and give you the skills and knowledge you need to repeat and fine-tune this process in the future.

Start your design process by figuring out the following points:

Product

what are you selling?

Once you can answer the question in as few words as possible, cite, or (if you haven't already done so) create a 15-second product introduction.

How would you pitch your idea to potential investors if you were only in the elevator for a few seconds?

This short pitch will tell you what the important features of the product are and what should be communicated on the packaging.

Client

To design the best packaging for your new product, you need to know who will buy it.?

What is their problem?

How does your product solve these problems?

Why is your product better than the competition?

The answers to these three simple questions are critical to creating designs that resonate with customers before and after purchase.

Packaging Solutions

Packaging is more than just a box.

It is at this point that you should decide what type of packaging you will use and what to pack.

Brand book

Your business spends a lot of time and effort creating its visual appeal. Logos, color palettes, fonts, and other ways to identify your brand help build your identity.?

Your packaging is the perfect blank canvas to apply the logo.

Before starting the packaging design process, have your brand manual and visual identity ready.

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design content

Depending on the product, certain contents may be legally required to be placed on your packaging.

For example, perfume packaging has specific requirements for the information conveyed on the packaging.?

At this point, you can also put together your logo, typography, illustrations, and other visual assets and keep them handy.

Build your design

When designing your packaging, consider the structure of your design.?

Is the product name (iPhone) or the brand name (Apple) most important in your design?

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You may want to be aware of the fact that your product is manufactured in a specific country or made from certain materials, your business works with a specific charity, or your product meets strict standards.?

This step allows you to decide which elements are essential and then design accordingly.

Ending

After the design is complete, please stay away from it, because long-term design can cause visual fatigue.

Then come back and evaluate it with fresh eyes and a clear mind, and get the opinion of a friend or peer.

Better yet, get input from people who know nothing about your business and check that your design explains what your product is.

Implement

You've completed the design process, now it's time to place your order.?

Fortunately, TONLI is a paper supplier that can help you with all these steps.

From brainstorming creative packaging ideas to optimizing your existing packaging supplies, the TONLI team has the skills and experience to help you reduce the hassle of packaging for your business.?

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New products are an exciting time. Developing packaging for this product can be as tricky as creating the product itself.

However, with the knowledge in this blog, you can easily create an effective package on your own or find the services of an experienced professional.