How to Design A Logo - All You Need To Know

A strong logo is a vital component in a brand’s success. Since the corporate structure has expanded and evolved over the years, so has the need for distinct identification. Today, when so many forms of logo exist, it is important for you to make your logo distinctive and meaningful. 

In this blog, we have listed down 10 steps to help you design a winning logo for your brand. Let’s embark on the journey of designing your logo.

Step 1 - Understand Why You Need A Logo?

A man’s desire to claim ownership is perpetual. People have used marks to claim ownership of things for a long time. With the industrial revolution, the value of identification increased and the role of a logo also changed. A logo is not a mere identification mark, it must talk for your brand and convey a clear message to your audience. Your logo is the first impression of your brand and it determines how people interact with your brand for the first time.

Step 2 - Start With Your Story

Before you begin with anything, you must ask and answer these basic questions "Who are we?” “What do we do and how we do it?” “Who is the audience and what is needed?" Your logo should grow organically from the answers to these questions. In addition to the previous questions, ask yourself, “what makes your brand different?” It will lead you to figure out the unique elements of the brand that could be used in your logo. You can also list 3 to 4 words that describe your brand the best. Once you have a clear idea of your brand’s personality and core values, it will be easy to design a logo accordingly. 

Step 3 - Look for Design Inspiration

Everybody has their own way of seeking inspiration. Some people like to brainstorm with others, some like to sketch and some dive into the pool of already existing logo designs. You can search for a few popular design-related hashtags on Instagram - #logo, #logodesigns, #logodesigner, #graphicdesign, #graphicdesigner or Pinterest is also a wonderful platform to explore. While it’s good to have multiple ideas to take inspiration from, you must avoid analysis paralysis. When looking for inspiration, you might get stuck over-analyzing a bunch of ideas and it will become difficult for you to make a decision. Once you're done exploring, think about what made your favorites so memorable.

Step 4 - Select The Right Type of Logo

If you are not sure where to start with your logo design, you can begin by deciding the right type of logo for your brand. There are 5 basic types of logo you can choose from:

Wordmark

This is the simplest type of logo that uses the brand name in plain text. Famous examples include the logos for Disney, Mobil, Visa, Google and Facebook. You can choose this type of logo if you want to keep it simple and straightforward. Read More