How to Design a Client-Magnet Presentation
David Newman, CSP
Elevate your CEO brand with speaking, publishing, and podcasting. Boost revenue, prestige, and market cap ??3X Bestselling Author???Top 1% Podcast Host. ?? Certified Speaking Professional?
I see too many speakers, consultants, and thought-leading executives who commit to a speaking strategy built around?their?professional passions, interests, or favorite topics within their expertise.
Sounds like common sense, right??
Well, that would be a huge mistake. DON’T do it!
For your speaking efforts to pay off?in terms of marketing results, you need to design the presentation content NOT around what YOU are passionate about, but what your buyers and prospects are passionate about!
Imagine a pair of X-ray vision goggles that you are now using to zoom in on your target clients.?
Ask yourself the following:
Gather Live Ammo Data
What’s the first step? Research. Preparation. Homework.
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Industry, regional, business, and company news is now at everyone’s fingertips online.?
Look for verbatim quotes, video clips, blog entries, trade journal profiles, and podcast interviews to capture as much as you can from representative members of your buyer persona.
Then go directly to the source – YOUR real live customers and prospects.
If you’re not intelligently researching your prospects’ issues, challenges, and pressures, how can you possibly come in with credible high-perceived-value solutions??
One of the best ways to approach prospects is with:
It positions you and your firm as an expert resource and it gives you valuable data you should be getting anyway!
Bottom line: for thought-leadership marketing to work for YOU, you have to be a?dealer, collector, curator, and dispenser of thoughts… and one of the best ways to LEAD is to?LISTEN.
The first step?to improving your speaking-driven business is a realistic look at everything you’ve got going on – your marketing, messaging, packaging, your topic/niche, your prospecting, your sales approach, your fee structure, your service menu, the whole enchilada. We can help you. Check out www.doitmba.com.
★ WHY JUST STAND UP WHEN YOU CAN STAND OUT? ★ Preferred presentation design resource for main-stage speakers unwilling to compromise
2 年Thanks for this. One of the very first and most emphatic suggestions I make to clients is: Spend a ton of time anticipating and researching what your audience wants and needs to know, and give them tons of that; anything else is likely just stuff that you, as a speaker, WISH they wanted to know.