How to Design an AI-Driven Search Engine

In today's tech world, it's all about finding clever ways to cash in on people's love for convenience. This can take the form of a default program that users can't be bothered to change or introducing a game-changing innovation that makes searching even easier.?

Take Google, for example. They chose the former way, showering Apple with a hefty sum, somewhere between $15 billion and a mind-blowing $19 billion, just to secure the title of Safari's default search engine.?

PikaAI, the star of our story, took a different route, bypassing the billion-dollar race for a default spot and instead invested in their very own AI-powered search engine.?

Lazarev.agency was entrusted by PikaAI to create this search engine with an enhanced user experience.?

For an in-depth look at the thrilling journey and accomplishments we've achieved, keep reading in the upcoming sections.

How we crossed paths with PikaAI

The founders of PikaAI had a clear objective: to develop a superior search engine that excelled at helping users discover the most relevant and captivating information on the internet. Their strategy involved curating and indexing premium sources, all of which was bolstered by advanced AI technology.

But having an exceptional product was just the starting point. And PikaAI recognized that. They understood that distinguishing themselves required a well-designed user experience, one that not only attracted users but also retained their loyalty. It was this focus on a seamless and intuitive user interface that would make their search engine highly efficient and irresistibly appealing within a crowded market.

To bring their vision to life, PikaAI sought the expertise of Lazarev.agency. Our mission was to establish a new benchmark in the realm of digital search excellence, creating a search engine that seamlessly combined an exceptional user experience with access to a vast array of information.

"Their attention to detail and commitment to delivering high-quality work on time was truly impressive." — Nick Chapman, Founder at PikaAI.?

Lazarev.’s role in the project?

No matter what project we're tackling, one thing's for sure: research is the backbone of our process, and PikaAI was no different.

Before delving into the design phase of the search engine, we took a deep dive into the market. We scoped out the competition, analyzed their content structures, and looked for what made them tick. This meticulous analysis gave us a treasure trove of insights, from spotting patterns and industry best practices to flagging common user experience hiccups to steer clear of.

The invaluable insights and guiding principles gleaned from this rigorous UX research then became the bedrock for crafting the information architecture and refining Pika AI's content structure. Our endgame? To make sure users not only engaged more but found navigating the platform a breeze, all in the name of setting a new standard for digital search excellence.

Our dedicated focus was on the creation of an AI-powered chat system that enhances the search experience and significantly reduces search time.

To achieve this, we strategically positioned the AI widget, accentuated by vibrant colors, immediately below the search bar. This intentional placement, design accents, and interactivity ensure its prominent visibility and guide users effortlessly into initiating a chat.

We have invested considerable effort in optimizing the mobile user experience, acknowledging the significant percentage of individuals who rely on mobile devices for their information searches.

With a strategic focus on consistency, we have thoughtfully retained the same design system, ensuring that our AI chat remains a prominent and accessible feature across all platforms.

As users input their search queries into Pika AI, they are presented with a dynamic SERP page that offers a rich array of content.

The page is designed, adhering to the widely recognized F-pattern, optimizing the user's visual journey. The interface is structured around a block-based design system with linear attributes, facilitating an intuitive flow of information.

Pika AI is committed to providing users with precisely tailored results based on their inquiries. The technology selects the most suitable widgets from a wide range and arranges them in order of relevance, ensuring the most important information comes first.

One last thing?

In today's world, success is all about innovation and excellence, and your digital presence plays a pivotal role. That's where we come in – as your trusted partners.

We're here to walk alongside you in the realm of AI-powered innovation. Whether you're just starting or well into your business journey, we can help with branding, web design, and digital product development.

Our commitment to partnership is the cornerstone of our clients' achievements. This approach has enabled us to build over 50 sustainable startup products and assist more than 400 brands in securing millions in funding, achieving successful acquisitions, and gaining global recognition.

? $500M in funding secured by our clients

? 1M increase in customer base

? 1M of active marketplace users

? 25M monthly E-commerce visits

? 300% spike in sign-up conversion rate

? 42% boost in the app’s retention rate

Got a project in mind? Let's connect for a free consultation.