How design affects business (Part 1)

It is undeniable to see that the most successful companies are those who have dedicated a lot of time to give great attention to design.

These companies spend a lot of time and money on UI/UX designers, brand designers, product designers, and tools to give them the best designs. Take an example of Apple and Google, these are two companies that have greatly impacted their audience by consistently improving the quality of design and user experience of their products.

When it comes to reaching many users and audiences, delivering quality design is an important factor to consider. The effect of design on a product can either make it succeed or cause the product to fail. So businesses and business owners need to understand the value of design and quality branding when it comes to the success of a product and it keeps the product or business in the frontline.

In this article, I will be highlighting a few ways good design affects you and the success of your business.

Good design gets the attention:?When a good design is delivered to any audience, it is natural for them to become attracted to it, as it is “who doesn’t like good things”. So, the first way to reaching your audience is to deliver good UI and UX. And to get this done it is important to hire a professional designer who is design-focused.

A good design causes emotional attachment: When you start using an @Apple product, switching becomes so difficult. This is because @Apple has paid a lot of attention to reaching deep into their users' emotional side rather than delivering only features. Successfully reaching your audience emotionally is good for business as this will eventually translate to them reusing and referring your product

Good design is easy to use: What makes a design poor is that users or customers are unable to perform simple tasks as easily as they should. This transpires into poor user experience and can mar the business as a whole. Businesses need to realize that good design means features have to be streamlined and worked on one at a time to ensure they are delivered in the simplest way possible. It is at this point professionals in Information architecture and UX flows need to be hired to create a seamless experience during the cause of navigating a product.

Good design guarantees marketing Success: One way to keep your audience growing is to deliver appealing and consistent design. Having a product that can express itself just by the quality of design is the best marketing strategy.

Good design secures customer trust: Nobody would use a bad product, and if they do the first time, they will most likely not do so the second time. So if you’re planning to keep your already existing users and gain more audience it is important you begin to prioritize the need for good design.

So in conclusion, I’d say design is an essential part of almost everything surrounding humans and majorly businesses. So, to move your business to the top, investing greatly into the design of your product is an investment that will pay off. I am a product designer and this understanding has helped me design numerous successful brands in Africa, Canada, and South-East Asia.

I am looking forward to also help young startups grow and deliver successful products. Thanks for reading.