How Descript turned me into a superhero ?????♀?

How Descript turned me into a superhero ????♀?

Something happened recently that rocked my world ??

My usually punctual client arrived 10 minutes late to our weekly meeting.

He apologized, then blurted out some exciting news:

"We FINALLY got that meeting with Joe - but there's a catch: it's happening tomorrow morning. Can you be ready?"

Joe is our department head - the person who oversees all the projects, & controls the budget.

We'd just finished running concept playtests, to find out what customers want from our new skincare app. Now, we had an opportunity to communicate our findings to someone who could support this nascent project... or cancel it.

But we didn't have much time.

Only a few short hours left to pull together our research findings, and find video clips from our playtests to bring those insights to life.

So we sprang into action.

I synthesized an outline of our key findings - while my partner uploaded our playtests into Descript, an AI-powered editing tool that auto-creates searchable, editable video transcripts.

We used keywords from our playtest notes to search for clips to illustrate our key findings. Then we turned the best clips into short, punchy videos with no filler words or pauses, using Descript's built-in text-to-video editing tools.

It was nerve-wracking - but in 3 hours, we had all the clips we needed for the presentation.

I imported the clips into my research summary deck, & got ready for our morning meeting.

Thankfully, that meeting went GREAT. Joe quickly understood what we'd learned, & appreciated hearing our insights in the authentic voice of the customer.

We're now using these insights to build a revised version of the app - one that we know will work for our customers, & fit into their lives.

It was incredibly satisfying to deliver results so quickly. I felt like a super-hero ????♀?

And I want to share this feeling with you ??

So next week, I'm going LIVE to show you how we're accelerating our work with AI-powered tools like Descript, DALL-E, & Supernormal.

I'm excited to share these tool-oriented Game Thinking shortcuts with you - 'cause who doesn't love saving time & getting results faster?

It's happening Tue Sep 12 @ 9am PT / 12pm ET / 6pm CEST / 9:30pm IST


I'm eager to get the power of these AI tools into YOUR hands. Even if you can't make it live - RSVP if you're interested & I'll send you a replay of the training.

Let's get smarter... together. ??


Andy Freeman

I do product, technology, business, and help startups figure out and tell their story. What do you need?

1 年

Not to be disagreeable/stomp on the story, but AJK has been a superhero for years. The recent change is a huge reduction in her time to deploy. My inner Eeyore wonders whether making it look too easy will have a negative impact.

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Amy Jo Kim ?? GDC

Game Designer, Startup Coach, Best-selling Author

1 年

RSVP for our free training: https://gamethinking.io/training

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