How Demand Generation Will Change In 2024
Naseef KPO
Founder & CEO, Skalegrow - B2B Marketing Agency | IIM Bangalore | Speaker | Mentor | Helping 20+ B2B Marketing Leaders & CEOs Do Marketing Right | Building India's Largest B2B Marketing Community | ?? Book a meeting now
Is demand generation an old wine in a new bottle? In a way yes. It can be considered the extension of creating brand awareness for a business. However, branding efforts were disjoint and difficult to measure. Moreover, it didn't take into account the key growth goals of a B2B business (such as generating revenue and pipeline).
Demand generation solves these problems by helping B2B founders and marketing leaders devise marketing activities that align with business goals. Though the concept became popular only in the last 5 to 6 years, it has evolved fast. Marketers need to be flexible enough to adapt their demand generation strategy to fit the ever-evolving needs of modern-day customers.
In this context, founders, marketing leaders, and demand generation managers need to stay updated on the latest trends in the space
In this article, we explore 35+ trends that will redefine demand generation in the coming years.
Let's get started.
Absolutely thrilling to see the focus on demand generation trends for 2024! ?? Remember what the legendary Steve Jobs said, "Innovation distinguishes between a leader and a follower." ?? Staying ahead with these trends truly sets you on the path of leadership in marketing. Keep innovating! ???
Helping Leaders Amplify Growth, Develop Leadership and Elevate Mindset.
1 年So excited to dive into these trends! ??
Project Manager at Wipro
1 年Can't wait to read it!
Senior Marketing Automation Specialist | Marketing Consultant | ???????? ???????? ???? ?????????????? ???
1 年Thanks for sharing these insights! Definitely a must-read for anyone working in marketing.
A B2B GTM and Growth Advisor who helps B2B leaders build an unstoppable growth machine | 3X Your LinkedIn Sales Conversations | Check our "LinkedIn Growth Machine" program in the link below.
1 年Thanks for sharing these trends! Can't wait to dive deeper into them.