How to deliver high end services to attract high end clients
Marketing and Sales Academy
Marketing and Sales Training & Research experience
Do the math: 1 client bringing in 100k€ or 10 clients delivering 10k€
Don't chase to many clients, but spend time on who your clients will be!
how to deliver high end services, that is your work! the work you need to put in to become the best.
Designing and packaging high-end services often starts
with a specific program. The way I start is with a letter that
explains these services in great detail. The elements of these
letters include the following.
a. The name of the service or program, in results-oriented
language. example “The Marketing Mastery Program.”
b. A few paragraphs outlining the need for the program. This
talks about what’s missing, not working or currently broken
that the prospect needs to fix.
c. A few paragraphs about what things could be like once
the situation is fixed. I called this the Ultimate Outcome.
d. A few paragraphs about how your service gets a client
from b to c. Stories and case studies are ideal here.
e. Several bullet points of all the benefits and advantages
the client will get when they use this service.
f. A description of the basic structure of the service and how
it’s implemented.
g. A call-to-action to find out more about the service.
This is one way to do it. Let us help you with your business!
Why? because it works! it works, guaranteed
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