How to Define Your Target Market
I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.
What Is a Target Market?
The term is pretty straightforward. Your target market is a description of who your ideal customers are. When you’re identifying your target market, you need to look at all aspects of who fits into that market, including demographics and psychographics.
If you’re a marketer, then your market isn’t just your market. It’s your audience. That means you have an obligation to know what your audience wants and where they’re going for the kind of content that’s most meaningful for them.
The Benefits of Knowing Your Target Market
The advantages of understanding your target market and knowing where your audience hangs out online are numerous.
- You study who real people in your market are by looking at their online presence within communities.
- You find trends and patterns in the content they consume, which informs your content strategy.
- You see how they describe their pain points and learn what kind of language and expressions they respond to.
Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at [email protected]; or call me on 0411 686 071.
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