How to Define Your Niche in a Crowded Wellness Market
Lori Young
Helping holistic wellness brands be unforgettable AND sustainable | Branding | Offer Development | Content Marketing | Certified Master Marketer | Certified Online Business Manager
Ever feel like you’re shouting into the void with your marketing, unsure if you’re actually reaching the people who need to hear from you?
Yep. We’ve all been there. But the good news is, we don’t have to stay stuck there!?
If you want to make sure the right people are hearing the right message from you, you need to be sure you’ve settled into the right niche.
Easier said than done, right? I know, which is why our newsletter this week is all about how to define a niche that actually lets you stand out and connect with your dream clients.?
In this deep dive, we cover:
? Why niching down amplifies your impact (not limits it)
? Three big benefits to honing your focus
? Practical steps to choose and test the perfect niche for your wellness business
We’re also sharing actionable tips on aligning your branding and messaging with your niche—because connecting with the right audience is the first step toward lasting success.
Your wellness business deserves to shine. Let’s make it happen!
For more deep dives on growing your health and wellness brand, subscribe to the On a Mission Momentum Newsletter.
Founder at Carpe Diem Law Firm - Trademark & Employment Law Services
1 个月Great food for thought, Lori!
Played with a GPT today and asked it to help me figure out a niche.... It gave me some interesting ideas!
US Top 100 Business| INC 250 Female Founder 2024| Board Member Naturally Seattle|Mompreneur DTOCS tableware, Creating award winning sustainable single use tableware from palm leaves for People, Planet and Parties!
1 个月Love this! ?? Niching down is such a game-changer—it's all about standing out by truly serving those who need?your?unique expertise.?
Finding a Chief of Staff for Every Executive | askachiefofstaff.com
1 个月Such a great read! Defining a niche is definitely a game-changer. It’s incredible how it can set you apart, build stronger connections, and elevate your expertise.
Creator of the Female Founders Journal - Transform Self-Doubt into Self-Belief, One Page at a Time
1 个月So true, when you talk to everyone, you talk to no one!