How to Define Your Coaching Niche and Create Irresistible Offers

How to Define Your Coaching Niche and Create Irresistible Offers

When starting out as a coach, it is crucial to hone in on your ideal clientele and create offers that deliver unique value. You’ll hear a lot about niches and in this post, we’ll tell you how to define your coaching niche and create irresistible offers. Plus, we tell you just why having a clearly defined niche is key to the profitability of your coaching business.

The Benefits of Having a Coaching Niche

But let’s take a step back first to examine the benefits of ‘niching’. Let’s say you are a business coach which leaves you with a target group so vast, you probably don’t know where to start. Now, let’s assume you are a business coach, but you have a lot of experience in increasing team productivity. So, you niche down, and begin offering coaching to business people who need to get more out of their teams.?

In the first scenario, you will find it difficult to create attractive offers. What’s more, where do you find leads, what way do you engage potential clients in conversations that will have them hire you as a coach? In the second scenario, you have a much clearer path. You already know your clearly-defined target group, you know their pain points, plus, you have the know-how to create packages that will produce the result your clients need.?

In short, a clearly defined niche allows you to specialise and put yourself forward as an expert in a specific area, as someone who delivers the results a specific group of people are seeking. This translates into paying clients and a profitable coaching business.?

How to Define Your Coaching Niche

In the following, you will find a simple five-step process to define your niche. After progressing through it, you will be able to move onto creating offers potential clients cannot resist.?

Step 1 - What Can You Do Better Than any Other Coach in the World??

Start by assessing your knowledge and skillset, plus the experience you bring to the table. There is no coach like you, so what can you deliver better than anyone else? What problems have you helped solve in the past? What kind of issues motivate you? What problems do you get a kick out of solving??

Ask yourself all the above questions and jot down the answers.?

Step 2 - Who Is Your Ideal Client??

With the answers to the above questions in mind, imagine your life with a full coaching calendar. Picture your ideal client and identify pain points and desired outcomes. These questions will help:?

• Who would I like to work with?
• Gender, age, profession, issues in need of attention

Step 3 - Do the Answers in Step 1 Align with the Answers in Step 2?

Crucially, the answers you arrived at in step 1 need to match those you found in step 2. Here’s what you need to ask yourself:

• Do I have the expertise to serve my ideal client?
• Would I be motivated to work with clients in this area every day?
• Do I fully understand my target group’s pain points and can I deliver results to address them?
• Do I have a valuable toolset to share with my clients?

Step 4 - What Is My Unique Selling Point??

Next, you need to examine the market, check out your competition and ensure you provide something unique and valuable that people will be willing to pay for. The following questions will help:?

• What are my competitors offering?
• What can I do better than my competitors?
• Can my potential clients afford my packages?
• Is my target group large enough?
• Where and how do I find potential clients?

Step 5 - Creating an Offer and Testing the Market

Armed with the answers it is now time for you to create an offer. Keep the pain points of your target group at the forefront of your mind. You may like to create a mini-programme to test the waters or go straight to building your core offer. Once you’re done, reach out to people in your target group, engage them in conversations, and offer your services.?

Creating Irresistible Offers

Before creating an offer, you need to spend time identifying the issues your potential clients are facing, the small ones and the big ones. Make a list and then add your solutions as well as the tools you will share with clients.?

Through your social media channels and in conversations with potential clients, you can then deliver teaser content to entice potential clients to hire you as a coach on a long-term basis.?

When engaging in conversations, make sure to highlight the benefits and results your clients will experience after working with you. Remember, you are serving clients to help them achieve their goals and produce solutions alongside all the related benefits.?

So this is how to define your coaching niche put simply. Go through the process of defining your niche, create an offer, and road test it.?