How To Define Your Brand's Purpose?

Random talking or posting online shows lack of focus. That’s why it’s critical to make sure you have your direction and purpose as clear as possible.

In today’s post, I am going to share how you can find your brand’s purpose using the Japanese concept I have used.

It’s called IKIGAI.

The practice of Ikigai teaches that everyone has a purpose or reason to live, their Ikigai. But identifying that purpose requires a journey of self-discovery which is often challenging but the rewards are so worth it.

Discovering my Ikigai helped me get clarity on my brand vision and clarify my purpose better than I ever had been able to before. This gave me joy in work and life and I hope it will do the same for you.

So let’s walk through it…

Here are the questions to ask yourself:

What do you love doing?

This is what you would do if no one told you to and even if no one paid you. This is your deep passion. Think about the activities that make you lose track of time or stop checking the clock because you love them so much.

What does the world need from you?

This is what you have to offer. Your skill sets and knowledge. Think about what people would be willing to pay you for? What do people come to you for advice on?

What do you get paid to do?

Not just your job title, but what you are actually paid for, the value you bring to your workplace, business, and team.

What are you good at?

What is it in your job and life that other people compliment you on? Sometimes when we are good at something and it comes easy to us we don’t see it as a gift or skill but other people do.

Once you have answers to these questions, you can put them into the Ikigai diagram.?

Here you can see my Passion, Mission, Profession, and Vocation meet. The overlap is my Ikigai.

Try out this exercise. I would love to know how it goes for you so come on over to my LinkedIn profile and let me know!

If you are just starting your personal brand you will find this post helpful. It covers the 6 things you need to start your personal brand.

For personal branding help and support, subscribe to my?weekly newsletter ?and?follow the?#DailyMae ?hashtag.