How Deciml App 2X their growth and cut off user acquisition cost by 66% through influencer marketing?

Deciml’s Influencer Marketing strategy?

Welcome to the inaugural edition of Qoruz IMpact - your ultimate weekly guide to the world of influencer marketing.

In this debut issue, we will discuss Deciml’s influencer marketing approach that surpassed all expectations.?

So, without further ado, Let's get started:

About the company

Deciml is a new-age spare change investment app for young Indians. The app was designed to make investing more accessible and less daunting for young Indians. In order to truly connect with their audience, they needed a fresh approach.

The Approach:

Instead of partnering with typical "Finfluencers" that catered to an already finance-savvy crowd, Deciml went for influencers from diverse niches,?

• A mentalist (Suhani Shah )
• A comedian (Zakir Khan )
• A podcaster (Ranveer Allahabadia ) + 7 others with unique niches unrelated to finance.

Each with at least 40% of their audience between the ages of 20 to 30 and an impressive 8+ Qoruz score (signifying strong influence and engagement).

Why did they choose this path?

Because Deciml understood their target audience – young Indians who might not be finance enthusiasts but were eager to explore new investment opportunities. They recognized that the key to success was reaching these potential users through relatable influencers they already admired and trusted.

And boy, did it work!?

Let's dive into the astounding results:

?? Doubled Growth

Through their carefully chosen influencers, they tapped into untapped markets and converted curious onlookers into active users.?

?? 66% Lower User Acquisition Costs

By connecting with audiences who were interested in exploring investment apps, they achieved higher conversions with minimal spending.

These strategies helped Deciml achieve astonishing results through influencer marketing.?

I hope you found this newsletter insightful. Please subscribe to level up your influencer marketing game. In the meantime, let's keep the conversation going in the comment section. Adios!