How Data Insights are Paving the Way for Faster Growth Among HP Partners

By Luciana Broggi, Acting Chief Commercial Officer, HP

The world is changing faster than ever, and so are customer needs. The pandemic catalyzed some of these changes, including the initial impetus for greatly expanded hybrid work, but digital acceleration has long been a force all its own. From fluctuating global supply and demand to inflation and fiscal tightening, however, the challenges of the past few years have emphasized the importance of an adaptable, flexible business plan.

I recently had the opportunity to convene with HP partners around the world as part of our HP Amplify Executive Forum Roadshow. If there was one theme that came through very clearly it was this: Data is the great enabler we all need, but data alone is not enough! To be useful, data needs to be converted into intelligent insights.

Primarily, I hear partners focus on two critical advantages that insights create for them. The first is an ability to communicate with customers in a way that’s more specific and valuable. The second is how insights help them scale—from transforming their business operations to their ability to tailor better solutions for customers. But the potential for data insights to positively impact business leaders in the IT space is nearly limitless. HP’s own partner program is living proof of this.

We turn data into insights, and partners make it their own

HP’s Amplify Partner Program is designed to help partners achieve growth and deliver consistent customer experiences. A cornerstone of the program, HP Amplify Data Insights, is an intelligence platform we launched a year ago that turns aggregated and anonymized data collected by HP and its partners into actionable insights.

This August, we enhanced the program because of the indisputable success we’ve seen it enable for HP partners. Nearly all—98 percent—of HP’s channel partners have opted into the program, enabling more than 14 billion data points to be updated in the platform weekly. That scale of information has a measurable impact on each partner’s business.

It is proven that when companies make use of these types of actionable insights, they grow faster than companies that don’t. We at HP have seen the power of these insights in action as well: Our channel partners have helped drive more than $6 billion in revenue growth in the past year by using insights to stay closer to customer needs.

But it’s crucial to look at how data insights like these can go even further. The partners whose companies are excelling most are taking the scale of HP’s information and adding their own incremental knowledge. I always encourage partners to make HP Data Insights unique to them. It’s a platform, not a prescription. The combination of HP’s broad reach and a partner’s hyper-specific use cases is helping them differentiate and get more out of their relationship with customers and with HP.

Trusting the power of a data ecosystem

What I saw during the HP Amplify Executive Forum is that even partners who have long been skeptical of the importance of the data insights are starting to change their minds, and for good reason. By 2025, worldwide data usage is expected to reach 175 zettabytes. It is a double-edged sword, however. The more data available, the better you can refine your insights—if you can wade through all that information in the first place. This is what any strong data strategy hinges on and what partners should prioritize as they look to future-proof their businesses.

HP’s network acts as a collaborative ecosystem. In return for access to their own data, our partners can act on a much more comprehensive set of data points. On top of this, artificial intelligence and machine learning capabilities give them a broader view than what they could capture on their own. It all centers on trust. Trust, or lack thereof, most often holds business leaders back from capitalizing on what data insights can do for them. At HP, we are committed to offering partners a path toward data-driven success that’s built on transparency and collaboration. Without that, the data and the outcomes it enables will always fall flat.

Right now, customers are looking for solutions that set them up for success. Those solutions must work for the short-term, where uncertainty feels ever-present, but also for the long-term, as they realize their vision over time. The technology and services we provide must be capable of responding quickly and effectively. Even better, we need tools to predict what’s next. Outcomes like these are only possible by leveraging the power of data—and effectively identifying and harnessing these insights is an increasingly critical part of future-proofing business operations.