Research and surveys can be powerful PR tactics when used strategically. Here are some ways to leverage research and surveys as part of your PR efforts:
- Generate newsworthy data: Conduct original research or surveys on topics relevant to your industry to create newsworthy statistics and insights that journalists will want to cover. This positions your brand as a thought leader and source of valuable information.
- Support key messages: Use survey results to reinforce and add credibility to your key PR messages and campaign themes. Data from surveys can provide evidence to back up your claims.
- Understand your audience: Surveys allow you to gain deeper insights into your target audience's preferences, behaviors, and pain points. This information can help you tailor your PR strategies and messaging more effectively.
- Create content: Survey results can be turned into various content pieces like infographics, blog posts, white papers, and social media posts. This gives you more opportunities to share your findings across multiple channels.
- Identify media opportunities: Research can uncover trending topics or gaps in current coverage, helping you identify media opportunities and shape pitches that are more likely to resonate with journalists.
- Measure PR impact: Surveys conducted before and after PR campaigns can help measure changes in awareness, perception, or behaviour among your target audience. This data demonstrates the value of your PR efforts.
- Enhance crisis management: Research can help you understand public sentiment during a crisis and inform your response strategies.
- Build relationships with influencers: Surveys that involve industry experts or influencers can help you build relationships with these key individuals while also generating valuable insights.
- Localise national trends: Conduct surveys to understand how national trends apply to local markets, providing targeted, relevant information for regional media outlets.
- Differentiate from competitors: Original research helps set your brand apart by providing unique insights that your competitors don't have.
When using research or surveys as a PR tactic, ensure that your methodology is sound and that you're transparent about how the data was collected. This will help maintain credibility and increase the likelihood of media coverage and audience trust in your findings.
If you are interested in exploring PR options for your business, please book a PR call with us at https://reconnectpr.com.au/contact/ or email me at [email protected]
Executive Coach | Keynote Speaker | Leadership Facilitator | People Pleasing Expert | Management Consultant
6 个月Great tips, thanks for sharing Candice Gersun - Top PR Agency Australia !
Founder of Powerful Steps | Global Brand Strategist & Women’s Leadership Expert | Host of the Powerful Stories Podcast | Author of 'Self Belief is Your Superpower' | Former Owner of TORSTAR Agency
6 个月Data is the most critical analyticwe can use to see if our communication strategy is connecting with our chosen audience. Great insights C and see you Monday in the power zone ??