How Data Analytics is Helping Marketers?
Angshuman Bhattacharya
![Angshuman Bhattacharya]()
Angshuman Bhattacharya
Entrepreneur in the AIML space with a successful exit. Building AIML organizations for two decades. Leader in client consulting for AI solutioning. (views expressed here are personal)
Marketing is all about data. Smart marketers rely upon data to design and implement successful marketing strategies. Although data analytics can never replace the creativity, but it can definitely provide an extra edge to the marketers. From marketing mix modelling to commercially-focused ROI approach, data analytics has revolutionised marketing effectiveness measurement. Let’s explore how data analytics is helping the marketing efforts across the globe: -
See more at: https://sibiaanalytics.com/blog/how-data-analytics-is-helping-marketers/