How Dashboards Help In Decision-Making
Ashok Tamhankar
Architect of Learning Excellence | Global Operations Management | Transforming Educational Ventures
It is proving increasingly important to understand the significance of our data-driven environment. The internet, amongst other sources, has provided a surplus of raw data that promises great opportunities if analysed correctly. The challenge lies in manipulating and analysing direct or indirect data from different sources to show trends or variations.
The question remains, how can this data be analysed accurately to derive actionable intelligence? The answer lies in decisions driven by the intuitiveness and presentation of the data. Spreadsheets, charts, graphs and simulation tools are helpful but, more than any other, this need has led to the rise of business dashboards.
Dashboards to Visualise Data
You might be wondering what are dashboards, the purpose they serve and whether you need one. The term ‘dashboard’ originates from the automobile instrument cluster that allows drivers to view different sets of information at a glance. Business dashboards are analytical tools to visualise data across industries. They show the most important metrics and key performance indicators for better decisions and situational understanding.
Dashboards can provide real-time results by aggregating and extracting value from data collected. This data is now placed in a more manageable and visually appealing format. Many different parts impact business performance and by presenting this real-time data in a visual format, it is immediately easier to view the performance of an organisation, team or project and pinpoint if something is wrong.
Benefits of Dashboards
Dashboards can help save a lot of time since manual tasks require sifting through huge amounts of data and reporting. This can be done by creating a visual platform that allows you to automate tasks and help you get more time to analyse the data. Structuring the data and processes is very important to the success of a dashboard so make sure that it displays the exact data and is properly maintained.
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Different Dashboards and Users
You can customise your dashboards in a number of ways and purposes. With results driven by data and algorithms at the backend, dashboards are far more than simple data presentation tools. A dashboard can be interactive and outline, assist and evaluate decision-making.
A dashboard is typically used at three levels — laypeople, decision-makers and people at the C-suite level. The reason for using a dashboard at each level differs. As a layperson booking flight tickets, a dashboard can help compare the information from multiple airlines and timings, giving a summary that allows the person to come to a quick and informed decision. This might be a simple example but when comparing three complex spreadsheets, the benefits become even more obvious.
Dashboards should also allow the decision-maker to try out a ‘What If’ scenario. For example, a product in a region can be governed by five items. In case of limited resources, a dashboard allows a decision-maker or strategy maker to simulate a scenario where they can modify one aspect to maximise returns. Scenarios such as these assist making extrapolations from data without going into technicalities.
Conclusion
With more transparency, dashboards are more accessible and understandable and organisations can use them as a starting point or foundation for decision-making. By following the right guidelines, organisations of any size can efficiently analyse and evaluate performance and make well-informed decisions. However, simple though it might appear, dashboarding is a skill that can require both design and technical expertise to accomplish effectively so consider a specialist if required.