How customer personas and data segmentation can improve your marketing strategy
EDGE Creative Ltd
Birmingham-based integrated creative and digital agency delivering results-driven marketing. #CreativeWorkIsPlay
INFLUENCE YOUR MARKETING BY UNDERSTANDING YOUR AUDIENCE AND GROUPING YOUR DATA
?Hi there! We’re back with our first November Newsletter!
As the new year is now in sight, it’s time to start thinking about your marketing plan for 2023. For those of you who aren’t sure exactly where to start or need some wider industry input, we’re here to help!
In this edition, we will focus on one of the key factors that can drive your marketing strategy - Understanding your customers and their touchpoints.??
On top of this, we will look at how you can use segmented data to help you implement an effective marketing strategy or campaign.
Using data to understand your audience and their needs can make all the difference to your strategy and bring high-value visitors, leads, and customers to your business.
Keep reading to find out more!?
WHY CUSTOMER PERSONAS ARE VITAL FOR YOUR MARKETING STRATEGY?
The more information you have about your customer base, the more value you can add to their experience of your brand.
Customer personas are fictional representations of your customers created using the existing data you hold about them, combined with market research and industry knowledge.
The purpose of these personas is to identify similar personality traits in individuals that will help you deepen your understanding of your audience.
You can use the personas to shape and improve your marketing strategies, targeting the desired audience more efficiently, and aligning your brand with your core message and values.?
Discover more about how you can use customer personas to help shape your next marketing strategy in our latest blog:?Why Customer Personas Are Vital For Your Marketing Strategy
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WHY DO BUSINESSES NEED TO SEGMENT DATA TO ACCURATELY REPORT AND DIRECT MARKETING EFFORTS?
Data should always be the driving force behind your business decisions. When working with customer data, it is important to divide and group that data into relevant segments.?
The great thing about a segmented database is that you can organise that data according to a range of factors, providing you with simplified access to that information.
Not only will this support you when you create your customer personas, but it gives easy access to accurate and relevant information about a particular section of your audience that you can use to tailor campaigns, strategy and communications.
Learn more about data segmentation and how this can be useful for your business operations in our blog:?Why Do Businesses Need To Segment Data To Accurately Report And Direct Marketing Efforts?
THE (NOT SO) SECRET TO CREATING EFFECTIVE CONTENT CAMPAIGNS
So you’ve segmented your data and created customer personas. It's now time to start thinking about your campaigns.?
According to research by the Content Marketing Institute, the majority of B2B businesses find their content campaigns ineffective. However, this doesn’t have to be the case.
Our content specialists have highlighted some questions you should always consider when creating content marketing campaigns. The answers to these will help you improve your campaigns and start seeing real, tangible results.
Discover what these three questions are in our blog:?The (Not So) Secret To Creating Effective Content Campaigns
ON A DIFFERENT NOTE...
Here's a friendly reminder that our next EDGE Event takes place on 30th November!
We’re excited to host another networking event at Saint Pauls House, where attendees can meet and network with other business leaders whilst enjoying a selection of fantastic drinks and nibbles.
Join us for a networking event that favours the bold -?Sign up to our mailing list?and be one of the first to know about our EDGE events, as well as everything else we’re up to.???