How Custom Offers May Be Stalling Your Growth

Hey dear BIPOC pioneers!

Did you know that offering custom packages may be one of the reasons why your business isn’t growing?

As service-based entrepreneurs, the allure of custom offers is an undeniable, well-intentional one. After all, meeting the unique needs of each client can seem like the ultimate way to demonstrate our value and commitment but it couldn’t be further from the truth.?

While custom offers do have their time and place, they can also be a significant barrier to sustainable growth. Here are four big reasons why relying too heavily on custom offers might be stalling your progress and growth:

1. Inefficiently Complex and Time Consuming

Creating custom offers means reinventing the wheel for every client, every single time. Doing this requires a significant amount of your time and energy, leading to burnout and disorganization that can drain your resources.?

For example, instead of having a streamlined process in place, you find yourself constantly adjusting and tweaking your services instead. This not only slows down delivery but also puts a? limit on the number of clients you can take on, resulting in a growth plateau sooner than expected.

2. Unpredictable Revenue Streams

Custom offers can make it challenging to predict your revenue accurately as each client has different needs and budgets. This makes it difficult to forecast foreseeable income and plan for the future.?

On the other hand, consistent offers provide a much clearer picture of your finances. With predictable revenue streams, you can make better, informed decisions about scaling your business and investing in new opportunities, while keeping your business’ lights on.

3. Lack of Brand Consistency

This may seem like a hot take but custom offers can dilute your brand identity.?

You see, when you’re constantly changing your services to fit each client more than doing what it is you’re meant to do, it becomes harder to define what exactly your business stands for.?

On the other hand, set offers can help establish a strong, recognizable brand that clients can trust. Consistency builds your reputation over time since your clients can clearly understand what it is you offer and the value you provide, making your marketing efforts more effective as a result. A great example of this is the 99 cent Arizona Ice Tea .

4. Difficulty in Delegation and Automation

When your services are constantly customized for each of your clients, delegating tasks becomes nearly impossible because there is no standard process to follow. You may end up using more time than expected since you’d have to come up with new, on-the-spot procedures for each specialized offer.

When standardizing your offers, you create a repeatable system that can be easily taught, delegated, and automated, even more so if you have a team. Doing this will free up your time to focus on growth strategies and client acquisition.?

Although custom offers can showcase your flexibility and commitment, it’s essential to balance them with structured, set offers that promote efficiency, predictability, and scalability. By doing this, you’ll be better positioned to achieve consistent growth and long-term success in business and in life.

Are you ready to dive deeper into optimizing your offers and strategies for sustainable growth?

If you are, I’m currently offering FREE, 30 minute LinkedIn Sales & Marketing Strategy calls for a limited amount of time. Click HERE to book your call today!

Let’s go build our liberatory futures together ??

In solidarity,

Carissa

CEO & Founder of CONSCIOUSXCHANGE

Upcoming Events & Programs

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Does any of this ring true for you lately??

?? You’re having a lot of coffee dates but no one’s interested in what you have to offer

?? You’re spending way too much time posting on social media but there’s little to no engagement

?? You’re in a state of self-doubt, leading to second guessing and changing your pricing constantly

?? You have countless ideas and a long to-do list but don’t know where to start

If any of these resonate with you, then this workshop is just for you.

Join me on Wednesday, July 24th at 2PM PT for a FREE workshop on “Solving the Root Cause of Your Lead Gen Problem ” where we’ll not only evaluate the specific challenges you’re currently facing, but show you how to identify and build your immediate action plan as well.?

Together we’ll master the necessary steps every mission-based entrepreneur needs to generate more leads and close them too.

Click HERE to register for the workshop and be sure to share it too!

BUILT BY BIPOC

Inspirational interviews and conversations with BIPOC Entrepreneurs

Your client doesn't just want a service. They crave a transformation.

So why do we often default to listing features when presenting our offerings??

It's straightforward, sure. But does it resonate? Hardly.

Why? Because while features are tangible, transformations are personal.

They're the bridge between the client's current reality and their desired future.

Ready to transform your approach to marketing your offers?

Join me TODAY , Tuesday July 16th, for a BUILT BY BIPOC: Business Tips & Mindset Shifts episode on the CONSCIOUSXCHANGE business page.

Catch it live on LinkedIn at 9:30AM PT or watch the replay on YouTube.

Either way if you find value from the episode, I’d love for you to leave a comment and tell me what resonated with you the most!

About The First, The Only, The Other newsletter: The First, The Only, The Other newsletter is a weekly LinkedIn newsletter designed to help BIPOC entrepreneurs build their businesses and design their liberatory futures. If you found this newsletter to be helpful, please share it with others you feel would find value in it.

There's always a lot going on at CONSCIOUSXCHANGE so come say hi! To make sure you don't miss anything, join the CONSCIOUSXCHANGE email list here for more programs, events, and tips on product development, marketing, and sales.

This newsletter is curated by Carissa Begonia , a 2nd generation Filipina American daughter of immigrants and the first and only in her family to run her own business. Carissa is the founder of CONSCIOUSXCHANGE, a business coach for BIPOC entrepreneurs, a LinkedIn strategist and Top Voice, a certified Emotional Intelligence (EQ) coach, and a keynote speaker with a focus on Diversity, Equity, & Inclusion (DEI) in business and entrepreneurship. Her work has been featured in TIME Magazine and she has spoken at companies, institutions, and non-profits including Eventbrite, Calendly, Johns Hopkins, KPMG, and the YMCA.

Carissa's equity work is centered around revolutionizing how we work and creating an alternative to toxic workplaces that don't support those of racialized and marginalized identities by making entrepreneurship accessible and sustainable for BIPOC. Her vision is to create an ecosystem of BIPOC entrepreneurs who are pursuing time, location, financial, and occupational freedom for themselves, their families, and their communities. If you’re looking for coaching on how to build your business to 6-figures and beyond, visit the CONSCIOUSXCHANGE website to learn more about our individual and group services or book a call to discuss your specific needs.