How Custom Designed And Unique Website Make Your Brand Look Legit?

As a small or mid-range business owner, you must have seen several highs and lows. While every low gives you a chance to explore a new solution and implement a new business strategy, chances are you'd have asked around for general advice on the matter too.

If that’s the case, at least 10 people have, by now, told you to get a custom website made for your business and sell your stuff through that website.

But, why do they say that? Why do you even need a website, to begin with? Probably, your selling and customer-dealing experience is going great on Instagram or Facebook already. Maybe, you have a drop-shipping store that is doing a great job of making profits for you.

Then, do you need to get yourself into the hassle of getting a website made? After all, it is going to cost you a considerable amount of money.

Well, according to experts, every business, regardless of its size, needs a website to represent it. But why? Well, there are many benefits of shifting your sales structure and brand’s representation from a mere social media account to a professionally made website.

Below, we are going to describe some of the most compelling ones of these benefits that will surely push you to build a unique and custom site for your brand too. So, let us get into this:

1.?????Establishes Credibility

If you have been selling your services and products only through a social media profile, we have some heartbreaking news for you. Around 40% of your potential customers have already given up on the idea of buying anything from your brand because it did not seem legit to them.

Having a website gives this 'legit' status to your brand in no time. When people visit your website for the first time, they are surely going to praise the hard work and effort you are putting into your brand. Almost everyone knows that getting a website made means investing money in it and no scammer would do that ever.

Thus, the simple act of representing your business with a website quickly establishes your credibility for a new customer. Also, remember that the more customized and unique your site looks, the more credible it makes you seem.

2.?????Gives 24/7 Access To The Customers

With running a business on social media, you cannot reply to every query in your DMs right when you get it. Your customers might have some questions about the availability or price of a product and by the time you respond to them, they have already brought it from a competitor.

Having a detailed and well-made website eliminates the issue of non-availability in most cases. Even if your website does not have a Live Chat feature, it can give a lot of information about every product that you are offering, and its pricing. It can also give customers a seamless way to purchase it.

This makes the customers feel like you are always available to them and establishes a bonding that can be very crucial to your business’s profitability.

3.?????Makes Your Brand Memorable

Getting a custom website made is your chance to make the best use of color psychology in your web design and make your website as attractive and memorable for your customers as possible.

You can add all the colors and elements that represent your brand in the best possible manner to your website and make it look as relevant to your brand’s purpose as possible.

You can also design your website in a way that entices your most obvious group of targeted clients and gives them all the homely vibes. This not only increases the chances of them favoring your brand over the others but also gives them a reason to remember you.

4.?????Eases The Selling Tasks

Unlike a drop shipping store that is going to take its commission out of every sale you make, your website can turn into your most profitable e-store.

You can add the buying and return feature to your website to make it easier for people to buy your products.

This e-commerce website will also reduce your costs that otherwise go in place of drop-shipping fees and fulfilling unnecessary customs, penalties, and taxes that almost all reputable drop shipping stores now impose on the sellers.

5.?????Better Reach

All you need to ensure when building a website is SEO and then nothing can stop your brand's reach from increasing.

Incorporating the right kind of SEO practices ensures a better search result appearance for your site and makes your business known even to those who never happened to come across your social media accounts.

Over time, this automatically leads your business to more sales and better profits. Things can go even better than this if you're offering international shipping!

6.?????Show Your Testimonials

You can always ask your customers to leave some sort of reviews or testimonials regarding their experience of using your products or spending money on your services.

These reviews can go straight to your website and anyone visiting it for the first time can make their purchase decisions from the confidence that is driven by the positive testimonials.

Please make sure to add only real and truthful reviews and refrain from filtering out the negative ones. The visitors can easily judge your entire brand just based on how honest they find the reviews shared by you.

7.?????Better Customer Support

A business is known for the kind of customer support it provides to its customers. Your website can help you ace in this field too.

You can add a live chat or support feature on your website where the customer can quickly contact you in case of any bad experience or query regarding your brand.

You can promptly respond to them and solve their problem instead of keeping them waiting as is the case with many businesses on Instagram.

This establishes your brand as a legit one and gives your customers a reason to refer you to others.