How culture affects recruiting
New research shows a major obstacle to hiring great people. It isn't the job market, the skills gap, or inflation, although those play a role.
The big challenge is culture.
A whopping 95 percent of employees said they consider a company's culture before applying for a job.
You've probably heard this. What's surprising is the extent to which your culture plays a role in your ability to recruit, hire, and retain great employees.
In particular, companies with strong cultures:
If you have been neglecting your culture, it might be costing you. Let's dive into the details.
Culture affects recruiting
Employees look at your culture during the hiring process.
Culture is defined as how people in an organization think and act. To job applicants, this often boils down to “What’s it like to work here?”
I combined a LinkedIn poll with my own survey to ask more than 1,200 people whether they considered company culture when applying for a job.
The resounding answer was, "Uh, yeah!"
Many people left illuminating comments on this LinkedIn poll about why they consider company culture when applying for a job.
How job candidates assess your culture
In a survey of 301 customer service professionals, 43 percent said they had turned down a job offer because of the company's culture.
Ever wonder why you're getting ghosted?
Companies make a lot of mistakes in the recruiting process. These mistakes are huge red flags to candidates who are considering other options.
Here are just a few:
Job applicants have gotten pretty savvy about evaluating culture during the recruiting process. They research a number of sources , including:
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This leaves two options for companies that have unhealthy cultures. Either fix your broken culture or get ready to pay a premium to convince employees to accept your job offer.
Oh, and if you go with option two, start recruiting their replacement right now. Why? Because...
Poor culture causes turnover
The same survey of 301 customer service professionals revealed that the majority have left a job due to poor culture.
An employee recently told me he left his old job because of poor culture.
He was clearly an asset in his new role, where he was highly engaged and was quickly embraced as an essential member of the team. The employee had many in-demand skills and provided great customer service.
His last employer lost him just because of culture.
Turnover like this costs companies a lot of money. Not sure exactly how much? Use this spreadsheet to crunch the numbers for your own company or team.
How can you improve culture?
There isn't an easy solution. Raising wages or adding Hawaiian shirt Fridays won't cut it.
Culture is ultimately how people think and act.
As a leader, you need to start by changing how you think and act if you want to change the culture. Are you really ready to do that?
If the answer is no, why are you still reading this?!
If the answer is yes, The Service Culture Handbook can serve as a step-by-step guide to help you. Inside, you'll find my personal contact information. You can reach out to me anytime if you need some guidance.
There's also a movie version of the book. You can watch it if you have access to LinkedIn Learning: Leading a Customer-Centric Culture .
Finally, I've put together a guide specifically for hiring employees who are a fit with your culture.
Additional Resources
sales and marketing at farmers choice limited
1 年Well said
Saucier
1 年Hello Mr. Jeff my question is base on CV, how can you help me on that.
Digital Literacy Resource Educator | Cornell Cooperative Extension Rensselaer County
1 年This article resonates with me. Thanks for the post!
Training & Change Management Agent | Finance Supervisor | Over 15 years proven experience supporting Shared Services Operations in multiple financial roles.
1 年Another point to consider is companies tend to show off their values, mission, vision, and culture on the job posting, you can even navigate through their websites and feel inspired by this, but the truth is when you onboard the job, the reality is another.
Customer Experience Speaker, Trainer, Podcast Host, and CEO
1 年Awesome stuff, Jeff. And leaders need to pay attention. Every data point here is connected to spending the right resources in the right ways. It takes a lot of investment to find a great employee, then to onboard, train, and allow them to be their best. When culture stinks, they not only never get to that "best" part, but you lose that investment and have to just keep re-investing in recruiting and hiring. It's like the world's worst merry-go-round! Great research here. Thanks for sharing.