How to Cultivate an Engaged Instagram Community

Community helps us to have a deeper understanding of loyalty from our audience. Community-oriented brands are not only bringing the value of their products, but also their brand identity. Therefore, once you have built an engaged community on Instagram, you need to take care of it. Today, we will let you know how you can cultivate your Instagram community and why you should.

Instagram as a dedicated place to initiate conversations

Your followers will leave comments, send you direct messages, or repost your Instagram stories. Make sure to get involved in the conversation. Answer their comments and DMs as well as ask them back so you can find topics they are passionate about. Building conversation around their needs rather than your offers can make your brand viewed as a user-oriented brand. It can make your community feel comfortable because they can always tell you what they want to know more about your brand.

How to cultivate your engaged Instagram community

• Creating engaging content

You need to create types of content that will make your community feel connected. Push their button! For example, if your brand is about traveling, then post a real picture of the situation from their favorite spots. Post your content at the same time every day, so people will remember when to open their feed to find your valuable content.

• Leverage user-generated content

It is a great way to maintain your current engagement and get new engagement from your followers. Appreciate your followers by reposting their content in your feed. Make sure to have their permission before you do it.

• Collaborate with influencers

A collaboration with influencers can gain your community engagement, make sure to identify your influencers in your community. For example, if your brand is a clothing company, you can collaborate with influencers to use your product as their OOTD. Seeing the influencers wearing your product can navigate their followers to check and get more information about your brand.

• Reward your followers

People love presents! We can reward our followers with a gift that represents our brand. For example, if your brand has an eco-friendly product, you can make a challenge on Instagram about which steps people can take to save the earth. Invite your followers to share the actions they took and reward one or two lucky followers with your product.

Creating an engaged community takes time, commitment, and dedication. It is essential to flourishing them.

Have you cultivated your Instagram communities?

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