How to Crush LinkedIn

LinkedIn began as a platform focused on connecting professionals all across the world where they could share industry related content with one another. Although that still remains it’s main focus, it has become much more than that. It’s a social platform that has a lot of upside to it in terms of organic reach and growth. So if you’re thinking of joining LinkedIn’s network, or are just simply looking to grow, here is a list of our top 5 tips to find success with LinkedIn.

Include Keywords. In the same way you optimize your website for SEO, LinkedIn allows you to optimize your profile with keywords. This will not only help boost your LinkedIn search ranking, but it will also help with your ranking on search engines like Google. Be sure to include keywords within your “headline”, your “about” section and everywhere else you’re able to do so. Every word counts so include as many as you can and remember to use multiple different variations as well.

Connect With Others. The point of any social media paltform is to connect with others. Although LinkedIn used to be more solely focused on business relationships, it has slowly grown and expanded beyond that. Connect with friends, your co-workers, or even look to create relationships with like minded individuals who share the same interests as you. Make those connections, build a relationship with them, and be sure to share content with them. You’ll surely find exposure through not only your 1st degree connections, but through your 2nd degree connections as well.

Publish Articles. Sharing blogs and long-form content of others of which you find interesting has become common practice across all social media platforms. But what’s even better is sharing your own thoughts and insights through LinkedIn’s “write an article” option. Being able to share your industry expertise or thoughts through a long-form article can generate amazing exposure. The benefit of publishing native content on LinkedIn is that your network (followers and connections) are notified each time you submit a piece of content. This not only increases your chance of exposure, but it increases the chance of others engaging in your content as well. 

Reach Out to Others. Another option that’s available is the ability to see who has recently viewed your profile. From your profile page, you will be notified each time someone has viewed your profile. With this option, be sure to reach out to that individual and send them a message or connection request. Make the effort to further build your network and community. It goes a long way when you make an effort to get to know someone. And it sure doesn’t hurt when you have the inside scoop of already knowing they’re interested in who you are as well.

Engage. Engaging with existing connections and other accounts puts you right front and center. Providing a simple comment, like, or personal message can make a world of difference when it comes to expanding your reach and making yourself known. Get to know your followers, engage with their content, and share your thoughts with them. After all, it’s called social media for a reason. So be social!

By following these 5 tips, you’ll be sure to find a lot of success with LinkedIn. So if you’re still unsure about getting started or worried that your content won’t fit into LinkedIn’s “theme”, don’t be. Not only will you find content geared towards professionals, but content covering thousands of different topics as well. So sign up today, build your network and share your industry expertise!