How to crowdfund

LuggageHero, a Denmark-based luggage storage service, has successfully secured its initial €1.2 million funding target on equity crowdfunding platform?Seedrs. Founded in 2016, LuggageHero provides easy, cheap and safe storage of luggage around the central areas of big cities using retail stores and hotels. Been operating in Copenhagen, London and New York City since 2017 and by March 2019 Lisbon, Barcelona and Madrid can enjoy the LuggageHero service." By CrowdfundInsider, april, 2019

The quote from above originates from our first crowdfunding campaign in 2019. A campaign that would change everything in LuggageHero and fully funded in only 1 day.

I am frequently asked by other entrepreneurs how to crowdfund successfully.

Therefore I've decided to put everything (like EVERYTHING) I know about equity crowdfunding into a full video course with the goal of helping as many entrepreneurs to be successful when choosing to crowdfund.

And yes, it's up for grasp. Totally FREE! Yes, I mean it.

The full course consists of 8 modules and so far I've uploaded the first first and 2nd modules.

Intro:

Make sure to subscribe to my LinkedIn newsletter or to the YouTube channel to be updated when the rest of the videos get uploaded.

Module 1:

What is crowdfunding

Quick tour in the fundraising landscape

Kickstarter campaign vs equity crowdfunding

How much capital do you need?

Choosing the right crowdfunding platform

Module 2: Your online crowdfunding campaign

Elements of your online campaign

Your crowdfunding video

Pt 1 Backstage on crowdfunding campaign

Pt 2 Backstage on crowdfunding campaign

Timeline, use of proceeds and monetisation strategy part1

Timeline, use of proceeds and monetisation strategy part2

Wrap up module 2:

Module 3: Video to come: (subscribe on the YouTube channel or LinkedIn newsletter to receive updates on next releases)

• 8 Wrap up Legal key takeaways?
• 1000 investors on your captable or nominee structure when crowdfunding
• Board seat
• Legal and term sheet from crowdfunding platform
• Obligations
• Share holder agreement
• Subscription Agreement?
• Term sheet
• Veto rights

Module 4 (to come)

• Disclosures and warranties
• Your due diligence- Checking the facts during and after the campaign

Module 5 (to come)

• Think twice about your funding target and how this funding target can create momentum
• Convertible note
• Elements of a deal sheet
• Finding your key investor
• Funding target and why it's crucial to think about it twice?
• Potential existing investors?
• Valuation - How much is your company worth?

Module 6 (to come)

• Customers, employees, partners, family, friends
• Do your homework - Segmentation
• LinkedIN and social media
• Paid leads through the crowdfunding platform
• PR - How you should NOT chase the medias attention for your campaign
• Promotion of your crowdfunding
• Wrap up

Module 7 (to come)

• How to create momentum during your crowdfunding
• How long should your campaign be running
• Investment meetings
• Public launch
• Responding to public Q&A during your campaign
• The steps of launching your campaign in 3 phases
• Your campaign hits 100% funded - now what?
• Wrap up

Module 8 (to come)

• After you have raised your capital
• Engage your investment community