How To Cross-Post LinkedIn Carousel To Instagram

The following demonstration of efficient cross-posting across LinkedIn and Instagram showcases a successful approach to content creation for multiple social media platforms using AI.

Step 1: LinkedIn Caption Creation

Crafting the best LinkedIn caption involves balancing professionalism and engagement tailored to your target audience.?

Key Element To Include In Your LinkedIn Post For Effective Prompting

• Start with a Hook: To grab attention, begin with an intriguing statement or question. This could be a surprising statistic, a bold statement, or a relatable question.
• Value Proposition: Articulate clearly the value or insight your post provides. If it's a professional lesson, an industry trend, or a success story, ensure it resonates with your professional network.
• Storytelling: Use a brief story or example to illustrate your point. People are drawn to narratives; a mini-story can make your post more memorable and engaging.
• Professional Tone: Maintain a professional yet approachable tone. LinkedIn is a professional network, so while it's important to be engaging, maintaining professionalism is key.
• Call to Action (CTA): End with a clear CTA. Encourage your audience to share their thoughts, ask questions, or take a specific action like reading a blog post or checking out a service. This increases engagement and interaction with your content.
• Use Hashtags: Include relevant hashtags to increase the visibility of your post beyond your immediate network. Choose hashtags wisely to target industry-specific audiences.
• Tagging: Consider tagging relevant individuals or companies if your post mentions them or if you think they can add value to the discussion. This can expand your reach and engage a wider audience.

Example of a LinkedIn Caption

Did you know that 85% of industry professionals believe networking online can lead to incredible job opportunities? In today's digital age, creating meaningful connections on platforms like LinkedIn is more crucial than ever. I've discovered that consistently engaging with your industry's content not only expands your network but also opens doors to unforeseen career prospects. What's your take on the power of online networking? Share your experiences below! #Networking #CareerGrowth #DigitalAge

Step 2: Adapting the LinkedIn Caption for Instagram

Repurposing the LinkedIn caption for Instagram requires adapting to Instagram's more visual and informal environment while maintaining the core message.?

Key Element To Include In Instagram Post For Effective Prompting

• Visual Appeal: Start with a compelling image or video that visually represents networking, such as a handshake, a busy conference, or a person working on a laptop with social media icons around them. Instagram is highly visual, so your image should capture attention and relate to your caption.
• Engaging Start: Modify the hook to be more casual and direct, suitable for Instagram's audience. Use emojis to add personality and visual interest.
• Conversational Tone: Keep the tone light and friendly. Instagram users appreciate a more personal touch.
• Shorten and Simplify: Instagram captions can be long, but users tend to prefer shorter, more digestible content. Break up the text with emojis or line breaks to make it easy to read.
• Hashtags: Use broader and more popular hashtags, as well as niche ones, to increase discoverability. Instagram allows up to 30 hashtags to reach a wide audience.
• Call to Action: Encourage users to engage by asking for their opinions or experiences in the comments or prompt them to share your post in their stories for more visibility.

Example of an Instagram Caption

The following example of an Instagram caption shows how you could adapt the LinkedIn caption for Instagram. It keeps the core message but is tailored for Instagram's audience and format, using a more engaging and visual approach.

Did you know that 85% of pros say online networking opens up amazing job opportunities? ???? In our digital world, connecting here on Instagram and beyond can change your career game! ?? I've seen how a simple comment or DM can lead to unexpected paths and opportunities. What's your coolest story about online networking? Drop it below or share this post in your story if you agree! ??? #NetworkingMagic #CareerGoals #InstaConnect

Step 3: Create a LinkedIn Carousel with Canva

When repurposing content from LinkedIn to Instagram, especially for carousel posts, several key considerations must be considered, focusing on image/document size, content format, visual style, and engagement strategy.

• Image & Document Size

LinkedIn's recommended image size is 1200 x 628 pixels, and documents can be uploaded as PDFs directly into posts. This caters to LinkedIn's professional and text-focused layout.

In contrast, Instagram carousel posts require images to be square (1080 x 1080 pixels), landscape (1080 x 566 pixels), or portrait (1080 x 1350 pixels) to ensure optimal viewing on the platform.?

• Content Format

LinkedIn's content format tends to be more professional and often text-heavy, reflecting its role as a platform for professional networking and industry insights.

On the other hand, Instagram's format favors highly visual content with less emphasis on text. This distinction necessitates a shift in how information is presented, from detailed text explanations on LinkedIn to more visually engaging and succinct messages on Instagram.

• Visual Style

LinkedIn's visual style is generally more formal and informative, aligning with its professional audience.

This contrasts with Instagram's casual, vibrant, and engaging visual style. Adapting a post from LinkedIn to Instagram, therefore, means not just resizing but also rethinking the design elements to match the expected visual tone of the Instagram audience.

• Engagement Strategy

LinkedIn focuses on professional engagement and networking, encouraging interactions that build professional relationships and industry discussions.

Instagram, however, encourages more casual interaction and visual storytelling, aiming to create a more personal and relatable connection with the audience. This difference impacts not just the content of the posts but also how audiences are expected to engage with them.

Step 4: Resize Crousel with Canva

To resize a LinkedIn post into an Instagram carousel, you can leverage tools like Contentdrips to convert your content seamlessly. Start by copying your LinkedIn post and pasting it into the text-to-carousel box on Contentdrips. Click on "Make this carousel," and the tool will automatically generate a carousel template for you. This process allows you to effortlessly add, remove, and resize elements, creating a visually engaging carousel post within seconds. Once your carousel is ready, download it in PDF format for LinkedIn and in image format (PNG or JPG) for Instagram.

When posting your resized carousel on LinkedIn, ensure you have it prepared and downloaded in PDF format. Go to your LinkedIn page, click on "Start a post," then select "Add a document" to upload your carousel PDF file. For better engagement, add a relevant title and caption to your post. Remember to format your caption for readability by adding line breaks after each line. Finally, hit "Post" to share your carousel on LinkedIn.

Make sure your carousel is in image format (PNG or JPG) for Instagram. Using Contentdrips, you can obtain PDFs and PNGs for your carousel. After extracting the PNG files, go to Instagram, click on "Create," select your carousel slides, and ensure they are in the correct order. Select the original sizing option if your carousel is in a portrait format, like 1080×1350. Add captions, tags, and other details, then click "Share" to post your carousel on Instagram. This process allows you to repurpose your LinkedIn content effectively for Instagram, maximizing your reach and engagement across platforms.