How Creator X is Shaping the Creator Economy

PLUS: Jake Paul and Mike Tyson made history, IRL dating is making some serious waves and TikToks push for holiday shopping

What’s Hot?

Spotify’s new pivot

• Spotify is stepping up its video podcast game with new creator payouts based on engagement, ad-free viewing for premium users, and better tools to help creators grow and compete with YouTube.

Live dating takes over IG

• How UpDating is transforming IRL experiences with live shows that now draw crowds of over 1,000 people.

Election night TV viewers seemed to be missing

• The election showed that YouTube has become the go-to platform for podcasts and election news, beating out traditional audio platforms like Spotify and Apple.

YouTube’s “new way” for creators to earn money during vertical livestreams

• Youtube’s new feature “jewels” lets viewers send gifts during vertical livestreams, much like TikTok's "coins", pretty much copying what’s been working on TikTok for past 3 years.

The apps GenZ are in love with

• It’s clear this generation values platforms that prioritize instant communication, creativity, and trends. Maybe this is foreshadowing of a future where social interaction, AI integration, and utility-driven apps will dominate, shaping how creators, and companies will connect with younger audiences.

WATCH: The Rise of Employee Generated Content

• How brands struggling with UGC can pivot

The most streamed global sporting event in history

• Jake Paul and Mike Tyson absolutely shattered all records with their Netflix boxing event.

Newsletters are the next newsrooms?

• Beehiiv is betting big on the future of newsletters and their role in independent journalism. With a bold move, they’re offering health insurance and legal support to journalists who publish on their platform, showing their commitment to empowering creators.

TikToks push for holiday shopping

• With live events hosted by the D’Amelios and Nicki Minaj, TikTok is showcasing TikTok Shop products, featuring their own items and holiday gift ideas, as part of its push to grow e-commerce and engage users this holiday season.

How marketers are spending their money in 2025

• A helpful report showing how marketing execs are planning their 2025 budgets and what your content should start prioritizing.

Founder’s Corner

When I started Creator X, the mission was clear: close the massive gap between a brand’s big ideas and their ability to execute them on social media. Too many companies have the vision but lack the hands-on talent to make it happen. So what’s stopping them?

• Social media managers might not fully understand the platform.
• CMOs are busy juggling high-level strategies.
• Creative Directors don’t want to be in front of the camera.

But in today’s world, you need a personality—someone who knows the platform inside and out and can bring the brand to life with content.

This is where Creator X steps in—

• Connecting brands to expert-vetted creators—globally, for both long-term and project-based roles.
• Making it easy for companies to find talent without needing to understand content themselves.
• Keeping it free for creators—our fees come from successful placements with brands.

We don’t just connect brands to creators; we’re rethinking how brands work with talent. Instead of offering short-term gigs, we position creators as in-house content team members, working directly with brands to create and manage their social media. These creators focus solely on crafting content for the brand, while still having the freedom to maintain their own influencer work.

At Creator X, we’ve seen creators go from earning $3,000 for 30 videos to $10,000 to $15,000 for just 5 to 10. That’s because content creation has gotten tougher, ads are pricier, and breaking through on social requires someone legit. Companies need top-tier creators if they want to stay competitive.

The Next Move for Creators

If you’re a creator reading this, here’s the deal: the demand for your skills has never been higher. ??? Brands are realizing that they need someone who understands platforms like TikTok, Instagram, and YouTube—not just to create content, but to tell their story in a way that grabs attention. This isn’t about being “just another freelancer”; this is about stepping into a role where you can become part of a team, build your craft, and get compensated properly.

• Hone Your Skills: Keep sharpening your creative abilities and perfecting your craft.
• Stay on Top of Trends: Follow platform updates and audience preferences to keep your content fresh and relevant.
• Find your fit: Apply for opportunities that align with your goals and showcase your unique talents.
• Build for the Future: Focus on building a portfolio of work that not only showcases your creativity but also drives results for the companies you collaborate with.

The goal for CreatorX is to pour love into the creator community and betting big on the future of this industry. ?

Opportunities

My biggest focus right now is the recruiting firm I started called CreatorX. We help companies connect deeper with their audience by hiring the best creators in the world for their own accounts.

Our current openings ???

Creator X

• LA, Content Creator, ~15-20 videos/month, ~$7000/month

ByHeart

• Remote, Short Form Creator, 10-15 videos/month, ~$5000/month

Jay Shetty Team Editor

• Remote, Video editor, 1 video/week, ~ $6000/month

Update

• NY/ LA/ Austin, Short Form Creator, 10-15 videos/ month, ~$4000/month

Hop Wtr

• LA, Short Form Creator, 20 videos/ month, ~$7000/month

Stan

• Remote, Documentary filmmaker, 2 Youtube videos/month, ~$8000/month

Stan

• Remote, Video Editor, ~40hr/week, Budget TBD

Stan

• Remote, Short Form video editor, ~20-40 hr/week, ~$10,000/month

Fruitful

• NYC, Short Form Creator, 15-20 videos/month, ~$7,000/month

PLTFRM

• Remote, Brand Journalist, Budget TBD

Showroom

• Remote, Short Form Creator, ~20 videos/ month, ~$6000/month

Sang

• NYC, Short Form Creator, ~25-30 videos/month, ~$8,000/month

???If you are a company wanting to recruit creators with us,?click here

???If you are a creator wanting to work with companies,?click here