How creating digital content in DROBE gives access to amazing people, learning and experiences
In these special times with COVID-19 disrupting every aspect of both my businesses and my private life, I find my self having more reflections than usual. Why did I actually create DROBE? And why I am still excited about the work that we do? Let me explain using a specific recent case.
Coming from Copenhagen Business School where I studied IT and economic it was never in the cards to create a digital agency with a focus on content such as video. I was supposed to end up as a management consultant within IT as many of my fellow students. It was often hard for me, in the beginning, to explain how come I bought a camera one week after graduating and started making videos without having any experience.
Years later I better understand why I did that. It was the same reason that made me co-found Global Startup Awards where I am also now the CEO. The answer is actually pretty simple. It is my interest in people who are skilled, passioned and brave. As well as a need to experience and understand new environments combined with a neverending thirst for learning new things.
Growing up I always saw how my father could use a camera to gain access to people. My father is kind of a shy person and the camera became a tool for overcoming that fear. Without being conscious about it I see how the camera also for me became a tool for getting access. For me, it was more to get access to environments that I would normally not have access to. For example on my many solo travels, the camera brought me many authentic experiences where I became invited into people's private sphere. It gave me insights I would never have gained without the camera. For example when I went to Cuba for one month. See HERE some snaps from that trip. One of the jobs on that trip was to document the work of a small opera group that combined opera with dancing. Through the conversations I had with these people, I learned more about life in Cuba than any books or documentary would ever give me.
This is exactly what DROBE is about. Every project is always a unique opportunity to learn something new, to meet extraordinary people and to get access to environments you would never else enter. Every project starts with understanding the context and the background by talking to one or more people (who are representing own brand or an organization). To create good content you really need to care about the mission that the company or organization represents. The best content comes when both the client and my team are passionate about getting the message out. For this to happen a real connection is needed between the client and us. Of course, we are also super excited about the field of digital content in general and we spend oceans of time improving our skills. But in the end, what is common for all the people I work within DROBE is the passion for people, for the unknown and to try and connect with the mission and passion of the client.
A case example
Recently we made a project for Flightlogger founded and managed by Kenneth Jeppesen. The company is an extraordinary startup story that has disrupted the well-established industry of flight schools by taking it from the analog world into the digital world. Through this project, we got to know both the passioned people from Flightlogger as well as the passioned people running the flight schools as well as their students. It even brought one of our most talented freelancers, Mathias Tegtmeier, inside a small training helicopter with his giant gear pack to ensure the full capture of the experience. And Jonas S?lberg our creative producer is probably one of the few experts within the aviation industry without being from Flightlogger or being from a flight school.
We made two projects for Flighter logger which you can see below.