How to Create Your Signature Look

What Is a Signature Look?

A Signature Look is a recognizable way of adorning your body — from makeup and hair to everything you wear, including e.g. tattoos and piercings. It's the complete physical expression of your personal brand. Having a Signature Look is what causes someone to say, "That (color, style, accessory, lipstick, fill in the blank) is so YOU."

Why You Should Have a Signature Look

It’s important to have an image that matches your professional success. This affects your brain and the brains of those you do business with. Decisions are made based on emotion. Emotions occur in the primal brain, which reacts to visual cues.

The way you look each day influences your confidence, your emotions, and therefore the decisions you make. Your image also affects the decisions others make about you.

How to Create a Signature Look

Developing a Signature Look can be divided into three steps:

1. Edit

2, Define

3. Enhance

In this video I give an overview.

Defining Your Signature Look

There are two tricky parts of the process: translating your values and goals into a physical expression, and knowing the best looks for YOU based on math and science.

Makeup artist Natalie Setareh Sanchez (M.S.) & I are your expert guides in this process. We developed the Create Your Signature Look program to give professionals practical tools for less stressful mornings and more confidence about how they look. To get there, we create and teach a personalized, repeatable style and makeup formula for each participant, that takes the guesswork out of dressing and applying makeup.

Learn More

Visit www.createyoursignaturelook.com for all the details on the full program, as well as separate style and makeup tracks. Registration for the spring program opens on March 20, 2023.