How to Create Your Personal Brand Statement?

How to Create a Personal Brand Statement?

There’s a lot that goes into building a strong personal brand. And one of the most important elements of a personal brand is a brand statement. Just like brands and businesses have a statement that says?something about themselves and their values, you need a strong statement of who you are and what you can do.

What is a Personal Brand Statement?

A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. It should be short and catchy but also contain enough compelling information to convey your value and show your personality. Think of it as your catchphrase – a tagline or slogan for marketing yourself!

Why do you need a Personal Brand Statement?

People will search for you online and check out your reputation when they are evaluating whether to hire you or partner with you. Having a personal brand statement provides a lot of benefits for networking, job searches, and overall career development. Your personal brand statement is the first thing that people will associate with you so this is something that you should really focus on.

A strong personal brand can open up doors to speaking engagements, job interviews, promotions, client relationships, and overall business success. A lot of companies value having employees that will act as brand advocates?and will choose applicants with stronger networks and online presence because of that.

What exactly does a Personal Brand Statement consist of?

Your Personal Brand Statement consists of 4 parts

1.??????EXPERTISE-The expertise you provide- eg Financial Management

2.??????BENEFIT-What benefit does your target audience get from your expertise- eg your audience spence less time worrying about their finances and get more time to be with their family

3.??????TARGET AUDIENCE-Specifically who you provide it for- eg you focus on high net-worth entrepreneurs

4.??????QUALIFICATION-What makes you uniquely qualified. Eg as an entrepreneur yourself you learnt little known tax tricks which were?not taught at school

Your Personal Brand statement combines these into a short punchy narrative.

EXAMPLE: I help high-networth entrepreneurs strategically invest so they can spend more time doing what they love-and less time worrying about their money. As a former entrepreneur, I leverage little known tax-secrets that are not taught in schools saving my clients thousands of dollars.

Adding your Personal Brand Statement to your LinkedIn and making it easily found will help share what you are all about , even if someone does not have a lot of time to look at your profile. This gives you a significant advantage over other profiles that have their value spread thin throughout their entire profile

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Hope this will help you in crafting your Personal Brand statement and developing your Personal brand online.