How To Create Your Own Unique Coaching Signature Methodology

How do you STAND OUT from other competitor coaches in your field?

If you don't know the answer, you better find out.

And don't be surprised if during your next discovery call a potential client says, "I'm talking to 2 other coaches. Why should I choose you?"

Lean in here when I tell you....

One of the KEY differentiators from you versus your competitors will be YOUR Unique Coaching Signature Methodology.

The formula or blueprint YOU devise on how you will get your clients from pain to dream.

Benefits of Creating a Unique Coaching Signature Methodology

? It's your own unique IP

? It shows your potential clients, that you have a PLAN. A BLUEPRINT. (Which leads them to have more CONFIDENCE in your program.... which leads to more SALES.)

? It makes coaching your clients EASIER for YOU.

? You use it to create a content marketing calendar

? You use it not only to build your coaching package.... but your signature method can also become.... your book, your Ted Talk, your lead magnet, a Masterclass, a blog.... There are a million ways to repurpose your signature method beyond just a coaching package.

? And most importantly, once you have your own unique signature methodology, you will feel more CONFIDENT to SELL your coaching!

How To Create Your Own Unique Coaching Signature Methodology - A Brainstorm Activity

I'm going to walk you through a BRAINSTORM ACTIVITY to help you create your own unique coaching signature methodology.

PRE-WORK:

Complete this the following Pre-Work BEFORE attempting to build your Signature Coaching Methodology.

Step 1:? Choose your niche.

Building a signature methodology won't work if you are creating it for EVERYONE and EVERY problem. It should be created with a specific NICHE in mind who is struggling with a specific PROBLEM.

Step 2:? Create your “I help who with what, so that” niche statement

Everything you do in your business (including creating your signature methodology) goes back to THIS statement. If your messaging isn't on point, if you aren't clear on the #1 outcome you are helping your clients achieve, everything else will fall flat.

HOT TIP! If you have not yet chosen a niche & nailed your messaging, click here to register for the free 5-day "Choose Your Niche Nail Your Messaging" Bootcamp: bettykempa.com/bootcamp .?

I will personally walk you through how to choose your niche & nail your messaging so this Signature Method Brainstorming Activity works for you.

BRAINSTORMING ACTIVITY:

Alright, let's get started BRAINSTORMING and pulling together the 5 pieces that will help you create your signature coaching methodology.

Step 1:? Ideal Client Avatar Pain Points & Problems

Talk to your Ideal Client Avatar (ICA) via an “ICA Survey” or “Informational Interview” and ask them to list out all the problems & pain they are experiencing as it relates to your specific niche only.? You must list this out in THEIR EXACT WORDS (not yours.)

Step 2:? Ideal Client Avatar Dreams & Goals

Talk to your Ideal Client Avatar (ICA) via an “ICA Survey” or “Informational Interview” and ask them to list out all their dreams & goals as it relates to your specific niche only.? You must list this out in THEIR EXACT WORDS (not yours.)

Reminder!? If you want more details on how to run an “Ideal Client Avatar Survey” to uncover both pain/problems & dream/goals... register for the bootcamp as we will cover this topic during the bootcamp.? ?bettykempa.com/bootcamp

Step 3:? Your Own Journey?

Most of us ARE a version of our Ideal Client Avatar.? We are just a couple steps ahead of them.? We PREVIOUSLY went through the same pain/problems they went through.?

List out all the ways YOU OVERCAME the same problems/pain your niche is currently going through.? What was YOUR JOURNEY to overcome the problems/pain and to reach the outcome your niche is trying to reach?

Step 4:? Coach Certification Material

Dig through all your Coach Certification Material using the lens of how each resource could potentially help your specific niche with their specific problem.?

List out all the coach certification tools that you’ll bake into your signature methodology as it pertains to the specific urgent problem you are helping your niche solve.

Step 5:? Competitor Offers & Method Research

Research your competitors’ offers & methodology.?

Which places were you INSPIRED??

And also, what did you see LACKING?? Meaning your Ideal Client Avatars are begging for help with {fill in the blank} and none of your competitors are offering that.? If you bake THAT into your signature methodology you will be in a CATEGORY OF ONE when it comes to competition.

CATEGORIZE TOPICS INTO YOUR SIGNATURE METHOD:

Step 1:? Group Items Above Into Similar Categories

Alright, now you have 5 lists (from your brainstorm activity above) of potential topics you need to account for within your signature methodology.?

In this "Categorization" step, go through your above brainstorming activity LINE ITEM by LINE ITEM and group everything in your 5 lists into CATEGORIES.?

The categories will potentially each end up becoming a STEP or PILLAR in your signature methodology.

You can do this on a Google Doc OR you can take each line item from your brainstorming activity above and put each topic on a post it note on your wall.?

Then move the post it notes on your wall into CATEGORIES.

Example Time! Let's say you are a Career Coach for unfulfilled executive women who want to identify and transition to their dream career.

For their Pains/Problems - you run an Ideal Client Avatar Survey with them.

They tell you their pains & problems (as it relates to your niche) include...

• Fear of change
• Imposter syndrome
• Resume needs help
• LinkedIn profile needs help
• Need help interviewing
• Limiting beliefs that they can find a job they love that makes enough money
• etc

In this step you'll break these topics into categories for your signature methodology.

So potentially you'll look at this list and turn it into the following categories....

SIGNATURE METHOD CATEGORY 1: MINDSET/ INNER WORK

• Fear of change
• Imposter syndrome
• Limiting beliefs that they can find a job they love that makes enough money

SIGNATURE METHOD CATEGORY 2: PERSONAL BRANDING

• Resume needs help
• LinkedIn profile needs help

SIGNATURE METHOD CATEGORY 3: LAND THE JOB

• Need help interviewing

You see?

Now continue either ADDING to these categories or creating NEW categories altogether as you go through your 4 remaining brainstorm lists (Dreams/Goals, Your Journey, Coaching Certification, & Competitors)

Need help? This is the part in the Corporate to 6-Figure Coach Academy, where I help my clients on a hot-seat call pull all their potential ideas into steps/pillars for their signature methodology.? Click Here to book a Discovery Call if you want to learn more about joining a coaching program where a coach (moi!) hand-holds you and walks you through this process.

Step 2:? Minimize Categories to 3-5 Steps or Pillars

You may have MANY categories by the end of this process.? That’s ok.? I want you to COMBINE categories until you only have 3-5 categories.?

These 3-5 categories will either be the STEPS (sequential) or the PILLARS (fluid) of your signature methodology.

Congratulations!? You’ve mapped out your Signature Methodology!? On to the final steps!

FINAL STEPS:

Step 1:? Copy for Website

Next you need to turn your Signature Methodology Steps into COPY for your Website Services page.? Like this.? In the Corporate to 6-Figure Coach Academy, we give you templates for your website and you will work with a Copy Coach to help you create copy that RESONATES with your ideal client avatars.

Step 2:? Signature Methodology Name

And don’t forget to pick a NAME for your Signature Methodology.? It should reflect the OUTCOME you are helping your niche ACHIEVE.? Should be clear, short, and simple.?

Step 3:? Free Choose Your Niche Nail Your Messaging Bootcamp

As I mentioned before... this process will NOT work unless your niche & messaging is ON POINT!

Need help with your NICHE & MESSAGING so this Signature Methodology Activity actually WORKS for you??

>>>>>Click here to register for the free 5-day "Choose Your Niche Nail Your Messaging" Bootcamp: ?bettykempa.com/bootcamp.

??WHAT WILL I LEARN DURING THIS BOOTCAMP?

During this bootcamp you will learn to....

?????1) CHOOSE A PROFITABLE NICHE YOU LOVE

Clients prefer to hire specialists & experts over generalists.

From a marketing perspective, this will be the game-changer in jump-starting your coaching business. ??

Your niche should be the perfect combo of an area you LOVE ???& a clientele base who can happily pay for your services. ?? ♀?

???2) NAIL YOUR MESSAGING

Where most coaches go wrong… is they can’t succinctly EXPLAIN or write copy on their coaching services in a way that CAPTURES the attention of their prospects.

Clarity is king & this part is critical.

????REGISTER HERE to attend & receive your free 12 page workbook: bettykempa.com/bootcamp ??????

#lifecoach #lifecoaching #niche #businesscoach #bettykempabusinesscoach?

Betty Kempa is a Business Coach for Coaches, member of the Forbes Coaches Council, Ranked one of the Top Coaches in Denver by Influence Digest, and Founder of the Corporate to 6-Figure Coach Academy where she helps corporate renegades ditch the 9-5 and repackage their genius into a 6 figure coaching business.?