How to Create Your Daily Social Media Strategy [Checklist]

Contrary to what some may think, social media isn’t a channel to simply blast out promotional content. Nope, there's no magic pixie dust that will instantly turn your social media audience into website traffic.

While that may have been the way of thinking back in the early days, social media marketing as we know it today has matured.

While there are a variety of ways to leverage the power of key social networks to grow your business, one constant remains the same. You have to do the work. And that's where a strategic social media checklist comes in.

Creating Your Daily, Weekly, Monthly Plan

As social media has grown, so has the role of marketing your business on social media. Keeping up with everything that must happen on a daily, weekly, monthly and quarterly basis can be overwhelming.

Below is a quick snapshot of an outstanding article written by Michael Patterson of Sprout Social and posted on my blog.

It's everything you need to stay active, consistent, and social!

1. Finish Any Outstanding Tasks

Are there any customer support tickets or inquiries lingering from the day prior?

Make sure to finish these first since those customers have already been waiting and deserve a response.

2. Respond to Inbound Social Messages

Check your inbox to see if any new social media messages have come through that require your response.

Continue to monitor your inbox throughout the day and make sure you’re engaging with inquiries in a timely manner.

3. Monitor and Respond to Untagged Brand Mentions

Not every person who mentions your brand on social will tag your page directly. Monitor social media for your brand and product keywords to find conversations that you should join.

Here’s an example of the restaurant Jimmy John’s finding and joining a conversation about their brand that didn’t directly tag them.

4. Find and Engage with Potential Customers

It’s key to track keywords about your brand, but it’s also a good idea to track adjacent keywords as well since they often indicate when someone is looking to purchase a product like yours. If you identify those instances, you can join the conversation.

To build off our above example, Jimmy John’s may monitor social media for a keyword like “delivery” or “slow delivery”, then engage with any messages mentioning those phrases.

5. Load Your Social Media Content Calendar

Publishing engaging, relevant content is one of the best ways to grow your following, and to keep your current following engaged with your brand. Take some time to search for great content and schedule your social posts months or weeks in advance to stay ahead.

If you don’t have a content process in place check out this article all about how to create a unique social media calendar.

Try a social media scheduling tool like Sprout to help you build out your content calendar.

• The frequency with which you should schedule to the various social networks isn’t universal, but here are some jumping off points:
• Post 1-2 times per day to Facebook
• Post 6-9 times per day to Twitter
• Post 1-3 times per day to Instagram
• Post 1-2 times per day to LinkedIn

Read the complete post here and grab the FREE checklist!

Rebekah Radice is the founder of RadiantLA, a premier training and development company, creator of the Authority Matrix, and the author of, “Social Media Mastery: A Comprehensive Guide to Strategic Growth.”

With over 20 years experience, Rebekah has trained thousands of growth-driven leaders on her PREP Performance?Method.

Through this four-step process, entrepreneurs to enterprise get the skills, systems, and processes necessary to improve social media engagement, generate quality leads, turn conversation into conversions, and increase revenue.