How to Create Your 2021 Marketing Strategy
I‘m always on the lookout for articles with the potential to positively change a business. Though you might find this helpful.
2020 has undoubtedly been an abnormal year and, as the year comes to a close, now is the time to start thinking about your marketing strategy for the coming year. What’s been working well? What hasn’t? What new tactics will you try in 2021?
Of course, we’re happy to help you come up with a comprehensive marketing strategy for your business, but if you’d like some advice to do it yourself, follow this convenient guide.
Step 1: Review This Year
Before you can figure out where you’re going, take a look at where you are. What were your goals for 2020? Did you achieve them? In addition to your marketing strategy for this year, think about the specific tactics you tried. How did they work out?
Step 2: Review Your Target Audience
Did you include defining your target audience as part of your content marketing strategy? Do you have a clear idea of whom you’re trying to reach? Make sure this target audience is clearly defined. Ask yourself:
- Where do they get their news?
- What apps do they use?
- How can you connect with them?
- Is there anything you can do to improve how you’re reaching them?
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