How To Create A Winning Social Media Strategy In Your Organization
Oluwafikayo Ajayi
I design and optimize websites and sales funnels that convert | Over 160+ websites | I’ve helped brands drive measurable results—boosting revenue, increasing traffic, and creating user-friendly experiences that convert
In today's world, a social media strategy is a crucial part of a larger marketing strategy for every company. We acknowledge that social media is a potent tool for connecting with potential clients and customers, but as social media is still relatively undeveloped, we are unsure of the best ways to use it to sell our company.
What's my social media strategy? should be your first question if you're considering using social media for your business.
It will be easier for you to acquire clarity and direction for your business if you have one or more social marketing strategies in place before you dive into the vast realm of social media.
Do you believe that the best athletes in the world start a race without a plan? No way, anyone who is serious about succeeding in any endeavor understands the necessity of putting one or more successful tactics in place PRIOR to starting their project, event, etc.
I like to put it this way- Preparation is the name of the game.
Although marketing fundamentals are constant, how they are used in the social sphere will differ based on the platform you are using to advertise your company.
Facebook, Instagram, Twitter, YouTube, and LinkedIn are the five most popular social media platforms. Each offers businesses a chance to reach potential customers in a different way.
For instance, do you wish to promote your goods or services to other business owners as a B2B company? Employ LinkedIn.
Use YouTube if you want to provide rapid, concise, and simple education for potential clients and customers.
Would you like to build a community of devoted followers and interact with them directly? Employ Facebook.
We are aware that a strategy is merely a process or set of actions we must employ in order to accomplish a specific goal. You must thoroughly analyze your target audience and the best way to reach them before you can develop a social strategy.
To create your social media strategy, you might want to start by asking yourself some of the following questions:
Who is my ideal client?
Who is actually my target market?
What drives their purchasing decisions?
What are the top six things people would consider before purchasing my goods or services?
How could I best target my potential customers?
What result do I get? Do I want to: get more new business leads; develop closer connections with clients; and get more recommendations from current customers? assemble a passionate audience for my goods, services, or subject, Create a database for me?
Who else serves the same clients as I do?
What will the visual of my marketing funnel be?
How can I keep my prospect's interest?
Additionally, when developing your social media campaign...
What can I provide that no other person can?
Will they make an immediate purchase or will this marketing only start the buying process?
How can I convey my offer to them in a way they're not used to in order to provide them with enormous value?
What would compel me to make a purchase if I were your customer?
What do you believe readers will think or feel when they read this (the headline or copywriting)?
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What else might work if this doesn't?
Who purchases from me more frequently, men or women? Are they a couple, single, or married? What is their age?
Will they make a single purchase from me or will they do so frequently?
What steps will I go my customer through to make a purchase?
What marketing strategies will be most successful for this campaign? (Likability, Authority, Social Proof, Scarcity, and Reciprocity)
Which endorsements will work best for my target market? Are textual or video testimonials more likely to pique their interest?
It's crucial that you provide answers to these questions as you construct your social media strategy, not just at the beginning.
Try again until you get the formula perfect if you miss your mark the first time. You'll get closer to unlocking the mystery of your customers' minds with each campaign.
You can make a sale if you can figure out how to enter their mind. Most of your prospects will have similar inquiries, worries, and turn-offs. If you can identify them, you can develop an effective social media strategy and get results with your social marketing that most people can only dream of.
Looking for an experienced remote Social Media Marketing Manager?
I am hardworking, reliable, and focused on going above and beyond to support your team and serve your organization. I am dedicated to your business success and I am confident that my skills and knowledge as an expert will deliver excellent results for your company, this makes me your ideal remote social media manager.
I am well trained and experienced as a social media marketing manager, WordPress developer, virtual assistant, lead generation expert, and data entry specialist, and I am known by past clients for offering top-notch services and being a great team player. Also, I am motivated to continue to learn and grow as a professional.
I have had the pleasure of working with freelance clients in a variety of industries:
★ Ecommerce ★ Health ★ Entertainment ★ Digital Marketing ★ Law/Legal ★ Real Estate ★ Fashion & Beauty ★ Travel ★ Hospitality and many more.
My Skills And Work Experience Include:
Analyzed data to track trends, assess performance and plan modifications.
Created social media content and handled posting on social media.
Integrated cross-functionally with IT, design, and sales staff to manage and achieve goals.
Grew the number of Instagram followers organically for a client by more than 2000 and raised engagement levels by more than 247 percent.
Curated social media page to maintain the brand look and ideal messaging for target consumers.
Tracked content creation in relevant areas to identify new and successful trends for use in upcoming promotions.
Developed new and creative ways to build content and generate buzz for products. Searched hashtags, brands, and influencer pages to connect to potential partners.
Led digital and social advertising planning and ad campaigns in close collaboration with sales, media, and marketing representatives
Remained current with marketing and media environments through relationships with agencies and market experts.
I'm ready to Interview!
Send me a message directly or Send me an invite on upwork here