How to Create Viral Posts on LinkedIn: 4 Real Examples From Our Influencer Program

One question that I get asked a lot is this:

How do I go viral on LinkedIn?

Well, there's a lot of ways to answer this question.

There are best practices, templates, and other little details that you have to meet.

But, even then, you are still at the mercy of the algorithm.

So, what do we do?

We've gone viral many times before.

There isn't an exact formula for success, but there are a couple of things that you can do to "increase" your chances.

Today, let's examine how to create viral posts on LinkedIn using real-life examples and the lessons we teach in our influencer program.

Viral Video Repurposing

Now, repurposing videos isn't a new concept.

We've talked about it a lot in the past because it's worked wonders for a lot of our high-profile clients.

There are three main benefits to using a viral video:

On LinkedIn, after choosing a video to repurpose, you need to make sure that you attach a text post that matches the theme of the video.

Relating industry specific themes and your own story to the video makes it more relevant to your prospects, and the more relevant it is, the more it resonates with your prospects.

Remember.

The video is there too hook people in, the rest of the post is there to help convert. It's a two-part system.

However, you still have to be careful as to what video you pick. It still has to be timely, catchy, and relevant to the times/industry you're in.

So, how do you pull this off?

Let's go at it step-by-step.

What Type of Video Should You Use?

First of all, make sure that you give credit to the original poster or owner of the video, that's important because you want to give credit to where it's due.

As per types of videos, here are three types that you can easily use.

• Short funny videos with a good punchline, always help drive engagement because they're light and don't take a lot of time to consume.
• Inspirational videos like in the example we're going to show you, you can easily apply the themes explored in the video to your own value system.
• Interviews are another great medium if you want to showcase a particular vision that a thought leader has that's the same as yours.

Example: Change The World in 7 Steps

My favorite example of a viral video repurpose that I did a while back is "Change The World in 7 Steps" which you can check out here.

If you're used to lurking on social media, you've probably already seen this video in the past.

• The Video: A Military General's Graduation Speech on the "Seven Steps to Change the Word"
• Our Spin: How to Build a Company That Changes The World in Steps

We chose this video because of a number of factors, first of all, it's because of the authority of the person speaking. We don't often hear speeches from military leaders, and in this rare occasion we have the privilege of hearing from someone wiser and more experienced than us.

The length was also another factor, clocking in at just one second over six minutes, it's a pretty easy video to watch, and people won't get turned off if they spent this much time watching it.

The most important factor?

The message given to the graduating students was advice that anybody from any walk of life could take, it resonated with people who weren't from the military or currently in school. It was well written and well said that it could inspire anyone to take action immediately.

This combination of factors allowed us a lot of legroom to repurpose the speech and apply it to how we ran our business here at BAMF and relate it to other aspiring leaders that we were connected with.

Results

The results were stunning.

We were able to rack in more than a thousand reactions and more than fifty-thousand views.

Now building the post and doing edits didn't even take us an hour, but getting above 54K views was enough cause for celebration.

Now this isn't the only repurposed video that we've used in the past.

If you check out my profile on LinkedIn, you'll find that I have other examples of heavy hitting videos that have raked in thousands of views in less than 24 hours.

The Template

First, make a statement on how...

Do you want access to this template and the other 3 posts that we use to go viral? Then, check out the article on our website which is available absolutely free!