How To Create Videos That Convert Viewers To Customers

Believe it or not, content creation is moving towards video-based mediums and away from the traditional text. A survey conducted by?https://invideo.io/blog/video-marketing-statistics/?showed that the average person spend about 100minutes per day watching video clips online and 9 out of 10 people said they would prefer more video content from brands. 72% of customers said they would rather learn about a product or service by way of video.

In fact, 84% of people say they’ve been?convinced to buy a product or service?by watching a brand’s video (Optinmonster) and?79%?of people say they’ve been convinced to buy or download a piece of software or app by watching a video (Wyzowl). The statistics are all pointing towards conversion, brand loyalty and customer satisfaction. However, not all video clips will convert viewers into buyers. So what are the important elements of a converting video?

Keep it Short and Sweet.

People are growing more impatient when it comes to online content. It is important to get to the point fast without beating about the bush.?A study from YouTube recognizes that it is normal to see a gradual decline in audience retention after the first few minutes of your video. Here is the tip, best performing videos clock in around 2 mins, that is the rule of the thumb. This means you have the first 30 secs to get your audience hooked to the rest of the video. However, it is worth noting that you should focus on providing the best informative experience for your user.

Optimizing video size and Placement

After keeping it short and sweet, your next concern should be size and placement. The phrase size doesn’t matter does not apply here. Your videos have to be the right height and width for it to be effective. Based on data, videos with a width between 401 – 600 pixels and a height between 301 – 450 pixels tend to drive more plays as it won’t dominate your screen or appear too small to click.

Developing a compelling script

You need a video script that resonates with your audience. The opening line should be intriguing and capable of capturing attention. Use visual representations and social proof to back up the claims in your video. The video should also show how easy it is to use the product, what the product does, the benefits it provides and how the user can derive those benefits. The script is the backbone of your promo video, get it right!

Find the right style for your target audience.

Conduct a basic competitor research, or research for top companies in your niche in order to understand your audience more. Once you have an understanding of your market and what they want to see, you will be in a position to create video content that they identify with and is appealing to them. Chances are high that it will drive up your conversation rate.

Producing the content.

All this is part of production. You need to identify ways to produce your video within your budget, the one that allows you to test the waters before diving headfast, just to minimize the risks involved. Videos have a reputation as an inaccessible form of marketing reserved only for the big boys on the industry. This is because it is time consuming and more expensive to create than text content. However,?https://niuslinemedia.com/?we are the home SMEs, get to our home page, search under video production tab and you will see what we have in store.

FACT OF THE DAY:?87% of marketing professionals use video as a marketing tool. More businesses are including video content as part of their digital marketing strategy. Videos are a consumers’ favorite type of content to see from a brand on social media.